BrandID®

The TV-like ad solution for digital video.

Television’s massive reach and premium content...

… plus digital’s precise targeting and granular insights.

BrandID®
combines both.

BrandID® has packaged the best of digital video into easy-to-buy content segments, bringing TV-like contextual targeting to digital video.

Verticals
Audiences
Seasonal Events
Trends and Moments
Entertainment

Why BrandID® works

Like in broadcast, the video your consumer is watching is the best signal of what’s on their mind. BrandID® aligns the content of the ad with the content of the video, to deliver contextual relevancy at a massive scale. A 2016 quantitative study fielded by the IPG Media Lab revealed that aligning ads with relevant content has a huge impact on advertising effectiveness.

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TV-like Measurement

BrandID’s ability to deliver Incremental Gross Rating Points® and Nielsen DAR tracking ensure that you can measure your digital campaign’s audience delivery with same ease as TV campaign.

Learn more about other BrandID® suite applications

BrandID® entertainment

The broadest range of premium entertainment content on YouTube, on reserve

BrandID® insights

First party research on the trends, tentpoles and categories that matter for your brand.

BrandID® influencers

A tech and data fIrst approach to Influencer Marketing

Learn More