A Brand-First Approach to Context
Zefr delivers brand-centric, contextual targeting. Via Human-in-the-Loop technology, we empower brands to translate their nuanced brand preferences into scaled and effective digital campaigns.
Brands Who Use Zefr Technology
Not every type of content is right for every brand. Zefr’s precise targeting technology enables brands to activate scaled contextual campaigns, based on their nuanced preferences. Ensuring each ad is aligned with the right content, every time.
Unlike identity-led solutions, Zefr puts the brand in control of their data and their ad placement. Our pre-flight approach and video-level content filters enable brands reach their consumers without leveraging any PII.
MAGNA + IPG Research: The Impact of Contextual Targeting for Brands
No identity, No problem. As advertisers seek effective methods to reach consumers without collecting user data in light of GDPR, Zefr teamed up with MAGNA and the IPG Media Lab to test how content targeting could solve this problem.
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Learn more about Zefr’s Impact
Read some of our success stories.
How Contextual Targeting Drives Brand Success
A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.
Reach Consumers in the Back to School Mindset
By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.
Delivering a QSR TV-like Reach in Social Video
With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.