Brand Suitability
Your Brand Preferences.
Activated at Scale.

Every Brand Has Their Own Suitability Standards.

Brand Suitability is highly nuanced. Zefr’s video-by-video assessment ensures your nuanced brand preferences can be translated into controlled, effective targeting campaigns.

Zefr Builds Precision Ad Placements at Scale

Our sophisticated selection ensures each ad shows up in front of quality videos that create the right environment for success: aligning with the brand objectives and amplifying the creative’s impact.

Brand Suitability Drives More Relevant Ad Experiences

Content elevates brand messages surrounding it. Great content doesn’t just help better align brand messaging, but increases resonance with your audience.

Zefr's Video-Level Technology Process

Our approach to brand suitability is unique to each brand. Zefr leverages advanced human supervised machine learning to translate each brand’s preferences into scaled, custom contextual targeting opportunities.


Our Media Discovery Engine scans YouTube video titles, descriptions, tags, and channel names in more than 20 of the most popular languages in order to drive video-level decisioning.

Human Review

A team consistently reviews videos to capture nuances within the content itself, which provides a secondary scan and trains our machine learning models.

Machine Learning

Our brand-driven machine learning models retrain every day and improve our ability to more effectively find relevant content, while steering away from non-brand worthy videos.


Our systems dynamically score videos utilizing the inputs from machine learning and allow us translate your brand's preferences into relevant content for brands.


Finally, we mix all the ingredients of brand suitability, relevance, and velocity to surface and target the content that truly is worthy of your campaign and your audience's attention.

Ready to Talk About Brand Suitability? So Are We.