Every Impression Matters.

Make It Count with Zefr.

Zefr has introduced pre-screen content avoidance across social platforms, such as YouTube and Meta, enabling advertisers to proactively avoid unsuitable content before their ads are served.

Zefr’s brand safety and suitability solution allows brands to gain enhanced control over campaign environments and align with the latest standards for digital media transparency and accountability.

This solution elevates transparency and improves the actionability of brand suitability across social surfaces, while allowing brands to tailor avoidance and measurement settings to maintain campaign effectiveness.