In this episode of the AdTechGod Pod, host AdTechGod speaks with Brittany Scott, VP of Brand Partnerships at Zefr. Brittany shares her unique journey from working at major brands like Kellogg and SC Johnson to transitioning into the ad tech space at Meta and now Zefr. The conversation delves into the importance of brand safety and suitability in advertising, the impact of legacy brands on current strategies, and the challenges of navigating brand reputation in a digital landscape. Brittany also discusses the cultural shifts she experienced moving from brand to ad tech, and her excitement about the future of AI in advertising.

Takeaways

• Brittany’s journey into advertising was unplanned but rewarding.
• Working at legacy brands shaped Brittany’s understanding of brand safety.
• Brand safety is crucial for maintaining brand reputation.
• Crisis management is a key aspect of brand partnerships.
• Cultural differences exist between brand and ad tech environments.
• AI presents both challenges and opportunities for advertising.
• Brands need to adapt their strategies to the evolving digital landscape.
• Building strong partnerships is essential for success in ad tech.
• Understanding regulatory components is vital for brand safety.
• Innovation and speed are critical in the ad tech industry.