Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video | Digiday Oct 2025

Zefr Appoints Andreia Todd as VP of Global Brand Marketing

The Current | AWNY 2025: Everyone wants to use AI — some are still scrutinizing it

Humans make better content cops than AI, but cost 40x more | TheRegister August 2025

Brand suitability best practices for a fast-changing social landscape | WARC August 2025

October 2025

Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video | Digiday Oct 2025

Featuring Zefr’s Chief Commercial Officer Andrew Serby.

As AI-generated video accelerates, marketers are realizing it’s time to dust off the old brand safety and suitability playbook. Zefr is helping brands and agencies reimagine these frameworks for the AI era, bringing greater transparency and accountability to digital advertising.

Latest News