Zefr is a data and technology company that powers responsible marketing investment and verification solutions on the world’s largest video platforms.
While the open web has traditionally operated with text as the cornerstone of decisioning for brand safety, video is an entirely different beast – as sight, sound and motion can’t be accurately classified by using text alone. Zefr developed a patented AI architecture with human cognition at the center, delivering accuracy and control for brand advertising.
This year, Zefr released its Suitability Suite, a software that bridges from brand safety policy to activation. Brands and agencies can set their industry-standard (GARM/IAB) content adjacency preferences and scale them across video platforms.
Clients praised Zefr for its combo of strong tech, service and performance, as well as education on topics like responsible media (GARM).
Core 1: Programmatic Strategy
Core 2: Video, CTV, OTT
Clients: Havas, Publicis, GroupM, Horizon, Omnicom