Deliver Brand Safe & Relevant
Video Advertising

Context Matters

Zefr’s technology develops sophisticated whitelists and quality targeting on the most brand-safe, relevant videos for YouTube. We deliver video-level contextual targeting on the world’s largest video platform.

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Precision YouTube Advertising

The path to brand success in online video starts with aligning with the right content. When your ad is targeted against the right content, in the right context, you’ll achieve immediate media impact and long-term brand value. Here’s how it works.

Discovery & Relevancy

Zefr discovers every video uploaded to YouTube. We then analyze the meta-data to determine the context of the video and if it could be relevant for a brand to advertise against.

Forecasting Performance

Our proprietary model determines the forecasted amount of views and impressions so you can effectively scale the reach of your campaigns.

Brand Safety

Each video goes through a rigorous approach that includes both technology and human review to ensure only the most premium videos whitelisted and targeted in Zefr campaigns.

Campaign Intelligence

Gain full transparency into how context drove your campaign performance with our ContentIQ post-campaign insight reports.

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Professionally Certified

Top 10 Comscore

Comscore precisely measures audience, brands and consumer behavior. Zefr is a top 10 YouTube rated partner.

OCR/DAR Compliant

Zefr delivers Incremental Gross Rating Points® and Nielsen DAR tracking, ensuring digital campaign audience measurment with same ease as TV campaigns.

IPG Media Lab

A 2016 quantitative study fielded by the IPG Media Lab revealed that aligning ads with relevant content has a huge impact on advertising effectiveness.

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Case Study: Increase Reach Among Key Demographics

Find out how Zefr increased reach among a key multicultural target through focusing on deeper engagement with families.

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Case Study: Extend the Reach of Broadcast Creative with Social Video

Zefr leveraged BrandID to build a custom Super Bowl package for the brand to target the most relevant Super Bowl Commercial content on YouTube.

Ready to Talk About Contextual Video Advertising? So Are We.