Precision YouTube Advertising
The path to brand success in online video starts with aligning with the right content. When your ad is targeted against the right content, in the right context, you’ll achieve immediate media impact and long-term brand value. Here’s how it works.
Discovery & Relevancy
Zefr discovers every video uploaded to YouTube. We then analyze the meta-data to determine the context of the video and if it could be relevant for a brand to advertise against.
Our proprietary model determines the forecasted amount of views and impressions so you can effectively scale the reach of your campaigns.
Each video goes through a rigorous approach that includes both technology and human review to ensure only the most premium videos are included and targeted in Zefr campaigns.
Gain full transparency into how context drove your campaign performance with our ContentIQ post-campaign insight reports.
Top 10 Comscore
Comscore precisely measures audience, brands and consumer behavior. Zefr is a top 10 YouTube rated partner.
Zefr delivers Incremental Gross Rating Points® and Nielsen DAR tracking, ensuring digital campaign audience measurement with same ease as TV campaigns.
MAGNA/IPG Media Lab
A 2019 quantitative study fielded by the IPG Media Lab revealed that Zefr's Human-in-the-Loop technology outperforms traditional contextual targeting.
The YouTube Measurement Program (YTMP) enables companies that use the YouTube API Services to partner with us to provide actionable and accurate YouTube measurement data, such as video view count, to their clients.
Case Study: Increase Reach Among Key Demographics
Find out how Zefr increased reach among a key multicultural target through focusing on deeper engagement with families.