Going beyond the channel. Zefr’s video-precise targeting technology enables brands and advertisers to focus their video ad campaigns on YouTube based on their brand safety criteria and campaign objectives, without compromising delivery issues. Ensuring each ad is targeted to the right content, every time.
The video your ad is adjacent to creates an implicit endorsement of that video content in the eyes of the consumer. This is why brand safety is so unique to each brand, and requires dynamic environmental controls. Managing where your ad appears ensures your brand is targeted only to content that supports your brand values and campaign objectives.
Learn More About Zefr's Impact
Read some of our success stories.
How Contextual Targeting Drives Brand Success
A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.
Reach Consumers in the Back to School Mindset
By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.
Delivering a QSR TV-like Reach in Social Video
With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.