Video Targeting.
Built for You.

Zefr provides Precision, Control and Effectiveness for your brands YouTube advertising campaigns with its content targeting solutions.

Why We're Different

We deliver video-precise content targeting at scale on YouTube, allowing brands to safely and effectively reach their audience across the entire platform.

Precision

Going beyond the channel. Zefr’s video-precise targeting technology enables brands and advertisers to focus their video ad campaigns on YouTube based on their brand safety criteria and campaign objectives, without compromising delivery issues. Ensuring each ad is targeted to the right content, every time.

Control

The video your ad is adjacent to creates an implicit endorsement of that video content in the eyes of the consumer. This is why brand safety is so unique to each brand, and requires dynamic environmental controls. Managing where your ad appears ensures your brand is targeted only to content that supports your brand values and campaign objectives.

Effectiveness

Productive campaigns drive KPIs and brand metrics without losing scale.  Effective video ad campaigns find the right volume of consumers in the right place, at the right time. Ensuring your campaign objectives are met. Always.

Learn More About Zefr's Impact

Read some of our success stories. 

How Contextual Targeting Drives Brand Success

A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability. 

Reach Consumers in the Back to School Mindset

By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.

Delivering a QSR TV-like Reach in Social Video

With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.

Ready to Talk About YouTube Content Targeting? So Are We.