Wednesday, March 12 | 9am PT / 12pm ET
- As social platforms shift their content moderation policies, many are emphasizing increased free expression. While this creates new opportunities for dialogue, it also means that brands must take a more active role in shaping their own brand safety and suitability strategies. The challenge? As the bar for acceptable speech on platforms shifts, advertisers must ensure their brand suitability tools are precise enough to navigate these evolving dynamics while staying true to their values.
- In this webinar, Gerry D’Angelo, Advisor and former VP of Global Head of Media at P&G, will lead a discussion with Zefr’s VP of Partnerships, Brittany Scott; Brand Safety Institute’s COO, AJ Brown; and Joe Fried, Founder & CEO of AdOps.AI and Former Head of Media at Inspire Brands, to unpack how brands can manage risks in this environment. The panel will explore:
- The evolution of brand suitability—how the shift in platform policies affects advertisers
- Lessons from a brand perspective—Joe Fried shares insights from his tenure at Inspire Brands on the balance between risk and reach
- The role of AI and third-party measurement/optimization—how technology like Zefr Max provides brand suitability controls in real time, to make media investments more effective
- Actionable steps for brands—how advertisers can take control of their adjacencies while maintaining campaign effectiveness
Register today to gain actionable insights from industry leaders on how to be proactive with brand suitability across social platforms, in a constantly evolving landscape.