Zefr is now an official Facebook Marketing Partner
Solving Brand Suitability: A New Study From Magna + Zefr
Find out how Zefr Leveraged Contextual Targeting in Video
The Evolution of Context
No PII, no problem. Zefr’s technology enables independent contextual data, based on each brand’s suitability standards. The result is effective and transparent targeting, without being creepy.
Not every type of content is suitable for every brand. Zefr’s precise targeting technology enables brands to activate scaled contextual campaigns, based on their distinct suitability and risk tolerances. Ensuring each ad is aligned with the right content, every time.
Pre-flight control with content-level transparency. Our Context DMP enables brands to manage and modify their suitability definitions based on content, rather than relying on legacy tools like keyword-blocking.
Brands Who Use Zefr Technology