Precision Content Targeting
Pre-flight control built for all of your ad placements. Preferred content adjacency for each ad.
Zefr creates controlled and targeted ad placement for brands and agencies working in automation via the Google Ads workflow. Take advantage of the power of Google Ads placement-level targeting with video level precision, enabling your brand to scale your campaigns without sacrificing content adjacency.
Dynamic Video Optimization
Move beyond static whitelists and blacklists to ensure your campaign is always targeted to the most relevant and current content.
Zefr’s technology optimizes targeting in real-time to keep up with the speed of YouTube content trends. Our video optimization provides your campaign with a continuously updated list of videos, adding the highest velocity videos and removing those that do not align with your brand values allowing you to drive scale and effectiveness within the speed of change on YouTube.
Know what videos you served impressions against. It’s that simple.
Our technology enables complete transparency with video-level reporting in your campaigns, enabling advertisers to assess every video that a pre-roll impression within your Google Ads accounts.
Take Control of Your Brand’s Content Adjacency
Zefr’s Solution Provides Additional Video Content Filters for Each Campaign
Kids Content Filter
Steer clear of misaligned content that’s aimed at a Kids audience due to shared devices (ie. Kids animation, nursery rhymes) with our video-level Kids Content filters.
English Content Only
YouTube is a global platform, but your campaign may not be. Our English-only content filter enables brands to more effectively align with content in the language of their ad.
Custom Content Filter
Every brand has unique content preferences. If you have universal brand preferences or targeting needs we provide customizable filters that can be built on your behalf.