Zefr Targeting for Google Ads

Zefr’s Google Ads solution delivers precise & nuanced targeting capabilities on YouTube advertising based on each brand’s preferences and unique needs

Precision Content Targeting

Pre-flight control built for all of your ad placements. Preferred content adjacency for each ad.

Zefr creates controlled and targeted ad placement for brands and agencies working in automation via the Google Ads workflow. Take advantage of the power of Google Ads placement-level targeting with video level precision, enabling your brand to scale your campaigns without sacrificing content adjacency.

Dynamic Video Optimization

Move beyond static whitelists and blacklists to ensure your campaign is always targeted to the most relevant and current content.

Zefr’s technology optimizes targeting in real-time to keep up with the speed of YouTube content trends. Our video optimization provides your campaign with a continuously updated list of videos, adding the highest velocity videos and removing those that do not align with your brand values allowing you to drive scale and effectiveness within the speed of change on YouTube.

Impression-Level Transparency

Know what videos you served impressions against. It’s that simple.

Our technology enables complete transparency with video-level reporting in your campaigns, enabling advertisers to assess every video that a pre-roll impression within your Google Ads accounts.

Take Control of Your Brand’s Content Adjacency

Zefr’s Solution Provides Additional Video Content Filters for Each Campaign

Kids Content Filter

Steer clear of misaligned content that’s aimed at a Kids audience due to shared devices (ie. Kids animation, nursery rhymes) with our video-level Kids Content filters.

English Content Only

YouTube is a global platform, but your campaign may not be. Our English-only content filter enables brands to more effectively align with content in the language of their ad.

Custom Content Filter

Every brand has unique content preferences. If you have universal brand preferences or targeting needs we provide customizable filters that can be built on your behalf.

Ready to Talk About YouTube Content Targeting? So Are We.