+15.1%
More Efficient CPMs
Pre- vs Post-Bid Optimizer
+$131K
Total Campaign Savings
From CPM Efficiencies, +$1.3K Savings Per Day
+7.90%
Increased Reach
From Additional Impressions, +655M Total Impressions
+6.40%
Improved Suitability
vs. YouTube Benchmark, +97M Total Optimizations Applied
The Challenge
In 2025, a major pharmaceutical brand partnered with Zefr to drive increased awareness and reach for their name brand opioid use disorder medication on YouTube in brand safe and brand suitable video environments.
Leveraging True for Reach and Zefr Max self-service inclusions and exclusions across Google Ads, Zefr applied its latest bid optimizer feature across the 6‑month campaign to drive efficiency, savings, and additional reach across the media investment.
The Solution
The Results
