OUR SOLUTIONS
AI-Generated Content
Identify and navigate the risks and opportunities of ad adjacency to AI-generated content with confidence
The Context
The Feed Is Dramatically Changing in the Age of AI
AI Content is Taking Over the Feed
Gartner estimates that by 2030, 90% of the internet could be AI-generated. Brands can't afford to block all AI content without impacting scale
AI Content Exists on a Spectrum. From Playful to Harmful
AI-generated ranges from art and creative expression, AI entertainment to AI misinformation and AI sexualized imagery. AI generated content can't be treated as a one-size fits all category.
Brands Need AI
AI-generated ranges from art and creative expression, AI entertainment to AI misinformation and AI sexualized imagery. AI generated content can't be treated as a one-size fits all category.
Core Value Prop
How Our Technology Detects AI Content
Advanced Spatial Intelligence
Uncovers subtle scene-level inconsistencies in lighting, atmosphere, and spatial relationships that the naked eye can't catch
Full Spectrum Image & Artifact Analysis
Scans 256+ image regions and detects obvious unnatural textures, repetition, and micro-distortions left by AI generators at the pixel level like extra fingers, garbled text and warped edges.
Disclosure Detection
Advanced pattern detection identifies AI regardless of whether watermarks are present, removed, or concealed
Process
How It Works
Activate
Pre-bid content exclusions of all high risk/ highly sensitive content, across standard categories with further category blocking available.
Measure
Full content and category transparency via Zefr dashboard across posts your social media ads ran against, to inform future customizations.
Customize
Build additional reach in future campaigns with more granular carve-outs of content, but extend reach by not blocking less sensitive sub-categories.
Results
Trusted to navigate complex content environments
Designed to evaluate context, tone, and narrative—not just keywords
Continuously updated to reflect evolving platform dynamics
Trusted by leading global advertisers to support informed media decisions
Ecosystem
Explore Related Solutions
Brand Safety & Suitability
Ensure content aligns with industry standards AND your brand values.
Brand Misappropriation
Detect and prevent unauthorized, misleading, or harmful use of your brand in user-generated content in real time.
Viewability
Verify your ads are seen by real humans, at no additional cost.
Navigate Chaos. Capture Growth.
See how Zefr helps brands participate in culture - fearlessly.
Built For Major Social Platforms
Capabilities built platform-by-platform. Not adapted from a one-size-fits-all model.