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Privacy Policy

ZEFR, Inc. Privacy Policy

Last Modified: July 17, 2024

ZEFR, Inc. (“ZEFR,”​“we,” or​“us”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy and applicable law. This Privacy Policy describes the types of information we may collect from you when you visit www​.ZEFR​.com (the​“Site”) or if you are otherwise engaged with us (“Services”), how we use the information we collect, with whom we share it, how we protect it, and the choices you have regarding our collection and use of such information.

Please read this Privacy Policy carefully. By using the Site, you agree to the terms of this Privacy Policy, as well as the Terms of Service. If you do not agree with the terms of this Privacy Policy or the Terms of Service, please do not use the Site.

In this Privacy Policy, we use the word ​“Data” to describe all the information we collect that relates to you and your use of the Site or our Services. ​“Data” may include personally identifiable information. ​“Data” may be broken into different categories throughout this Privacy Policy. We may refer to different categories of Data separately, but when we use the word ​“Data,” we mean all the different categories described in this Privacy Policy. The term ​“Data” does not apply to de-identified and aggregated data that may be derived from Data, such as traffic patterns, search activity, and other information that cannot be reasonably connected with any individual (“De-identified Data”). We may use De-identified Data for our own purposes in any manner and without attribution or compensation to any person.

Lawful Basis for Processing

Many jurisdictions require that we disclose to you the lawful basis for our processing of your Data. In general, our lawful basis for processing your Data is based on your specific consent or your contract with us. 

By accessing or using any of the Services or by otherwise interacting with us online, you consent to our use of your Data as described in this Privacy Policy. If our processing of your Data is based on your consent, you may withdraw your consent at any time, and we will cease collecting your Data. However, in some cases, this may result in your inability to receive partial or full access to the Services, and your withdrawal of consent does not limit our ability to use the Data that has been aggregated and anonymized for use by us in connection with our legitimate business efforts in the future. In addition, your withdrawal of consent may not prevent us from retaining and processing Data if we have gathered such Data pursuant to a different lawful basis or to preserve legal claims. For example, if you give your consent for us to process your Data, but we are also required by law to keep your Data, that separate ​“lawful basis” will still apply, even if you withdraw your consent.

When you enter into an agreement with us, either by accessing the Services, by executing an agreement in hard copy or by clicking ​“I Accept” or similar language online, we will process your Data for the purposes of fulfilling the terms of our contract with you. In that case, our processing of your Data is based on the contract, so your withdrawal of consent will only be effective after the purposes for processing that Data have been fulfilled and after we no longer have a legal obligation to keep that Data.

In all cases, we will comply with applicable law and we will cease processing your Data after the legal right, obligation, or other lawful basis or necessity expires.

Types of Information We Collect

We do not collect Data from you that can uniquely identify you, such as your name, address, and email address, unless you affirmatively choose to provide us with such information. We may, however, collect Data regarding your visit to the Site that does not personally identify you, such as the time and duration of your visit, as well as pages visited. This information helps us improve the Site and our Services; but we do not use such Data to contact you or to send you marketing or other materials unless you provide your express consent for such communications.

When you visit the Site, we may also collect certain information by automated means, such as cookies. A​“cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. We may also use third-party website analytics tools (such as Google Analytics) that collect Data about user traffic on the Site. The Data we may collect by automated means may include, but is not limited to, the following:

  • information about the devices you use to access the Internet (such as the IP address and the type of the device, operating system, and web browser);

  • dates, times and duration of visits to the Site (including whether you are a repeat or first time visitor); and

  • information on actions taken on the Site (such as page views and site navigation patterns).

We may also collect Payment Data when your use of our Services is subject to the payment of a fee or other charge. Payment Data is the information necessary for us to process your payments for our Services, which may include name, date of birth, certain credit card information, address and postal code, and phone number. We only use your Payment Data to facilitate payment, and we only communicate Payment Data to those parties who are strictly necessary for that purpose. Specifically, we may engage a third party to process payments. 

How We Respond to Do-Not-Track Signals

Your web browser may let you choose your preference as to whether you want to allow websites to collect personal information over time about your online activities across different websites or online services. These preference settings are specific to your browser, and the Site may continue to collect information in the manner described in this Privacy Policy.

How We Use the Information We Collect

With respect to the Data we collect, we may use the Data to:

  • provide you with Services you request;

  • register you to receive emails or other information or materials you request;

  • understand your needs and interests and tailor the Site and our Services accordingly;

  • respond to your questions and comments and provide customer support;

  • communicate with you about our Services, offers, and promotions;

  • operate, evaluate, and improve our business and the Services we offer;

  • enforce our Terms of Service and other agreements; and

  • comply with applicable legal requirements and industry standards.

In addition to the uses described above, we may use the Data collected through cookies to identify and authenticate visitors. We may also combine the Data we collect with publicly available information, and with that of other users of the Site. For example, we may use your and other users’ non-identifiable, aggregated data to improve the Services we offer and for statistical analysis.

If we intend to use your Data for a other purpose other than the purposes previously disclosed to you or as disclosed in this Privacy Policy, we will provide you notice of such additional purposes at the time of collection and obtain your consent.

Information We Share

We do not sell, rent, lease or transfer your Data to third parties other than as described below. However, we may disclose aggregated or De-Identified Data without restriction. We may disclose your Data to our subsidiaries and affiliates, or to contractors, service providers, and other third parties we use to support our business as allowed by applicable law and any agreement with you, including our Terms of Service. Such third parties are bound by contractual obligations to keep your Data confidential and use it only for the purposes for which we disclose it to them. We may also disclose your Data to: (i) comply with any court order, law, or legal process, including to respond to any government or regulatory request; (ii) enforce or apply our Terms of Service and other agreements; and (iii) if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of ZEFR, users of our Site, or others. We also reserve the right to transfer your Data to a buyer or other transferee in the event of a merger, divestiture, restructuring, reorganization, dissolution, sale, or other transfer of some or all of our assets. Should such a sale, merger, or transfer occur, we will ensure the transferee uses your Data in a manner that is consistent with our Privacy Policy.

Your Choices

You have the following choices about what information we collect from you and how we communicate with you:

Cookies. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of the Site’s features.

Marketing Emails. If you have affirmatively provided us your email address, and if we have sent you a marketing email, you may choose not to receive additional marketing emails from us by following the unsubscribe instructions contained in each email.

Sharing Data for Direct Marketing. If you would prefer that we do not share your information on a going-forward basis with unaffiliated third parties for their direct marketing purposes, you may opt-out of this sharing by emailing Privacy@​eddy.​com from the email that you have signed up or used in receiving the Services.

Sharing Data for Other Purposes. Except as provided in this Privacy Policy regarding anonymized and aggregated Data and except for Data that is processed by us pursuant to a lawful basis other than your consent, you may instruct us to cease disclosure or use of your Data by contacting us at websupport@​zefr.​com.

Web Analytics. You may opt-out of the aggregation and analysis of data collected about you on our Site by our web analytics vendor by visiting https://​tools​.google​.com/​dlpag… and downloading and installing the Google Analytics Opt-out Browser Add-on.

We will comply with your request(s) as soon as reasonably practicable and as required by applicable law. Please also note that if you do opt-out of receiving marketing-related emails from us, we may still send you messages for administrative or other purposes directly relating to your use of the Services, and you cannot opt-out from receiving those messages.

Your Rights Regarding Your Data

Under applicable data protection and other laws, you may have certain rights related to your access and control of your Data. Such rights may include the following:

  1. The right to access, correct, update, or request deletion of your Data. 

  2. The right to object to processing or restrict the processing of your Data. Please note that if you exercise this right, it may limit or eliminate our ability to provide you the Services.

  3. The right to request portability of your Data.

  4. The right to opt-out of marketing communications we send you. You can exercise this right by clicking the ​“Unsubscribe” or ​“Opt-Out” link found in these communications.

  5. The right to not be subject to a decision based solely on automated processing, including profiling, known as Automatic Decision Making. 

  6. The right to submit a complaint to any applicable regulatory authority about our processing activities.

  7. The right to opt-out of us sharing (as defined in the CPRA) your Data, including for direct marketing purposes, subject to certain legal exceptions.

We may use additional processes to verify your identity before we reveal or delete any of your Data.

This list may not include all of your rights under applicable laws. If you believe you have additional rights, please contact us using the methods in this Privacy Policy.

Further, although we currently do not process Data without consent, if we at any time in the future process Data without your express consent, you may opt-out or withdraw consent at any time.

Please note that exercising any of the above rights may limit or eliminate our ability to provide you the Services. If so, we may terminate the Services due to such requests.

We will try to comply with your request(s) as soon as reasonably practicable. Upon receipt of your written request, we will provide you with a copy of your information, although in certain limited circumstances we may not be able to make all relevant information available to you, such as where that information also pertains to another user. In such circumstances we will provide reasons for the denial to you upon request.

To exercise any of these rights, or if you have any questions about our processing of your Data, contact us at websupport@​zefr.​com or at 310−392−3555.

A. Privacy for EU/UK Residents

The Regulation (EU) 2016⁄679 (General Data Protection Regulation) made effective in Europe on May 25, 2018 (“GDPR”) requires that we clearly describe to data subjects the data we collect and how we use that data. This Privacy Policy does that and if you have any questions for us regarding our data collection, please contact us at websupport@​zefr.​com.

Pursuant to the GDPR, residents of Europe have the right to obtain our confirmation of whether we maintain personal information relating to them in the United States. If you are a resident of Europe, upon request from you, we will provide you with access to the Data that we hold about you. Please contact us if you have any questions.

Further, if you are a resident of the United Kingdom (“UK”), to the extent the GDPR as incorporated into UK law pursuant to s.3 of the European Union (Withdrawal Act) 2018 (as amended, the ​“UK GDPR”) is different than the GDPR, we will follow all supplemental requirements under the UK GDPR and you have all rights as a UK citizen under the UK GDPR.

B. Privacy for California Residents

California adopted the California Consumer Privacy Act (“CCPA”), which took effect at the beginning of 2020 and has now adopted the California Privacy Rights Act (“CPRA”), portions of which take effect January 1, 2022. We comply with the requirements of the CCPA and CPRA to the extent they apply to us. 

If you are a California resident, you may request to exercise your rights for any Data we have processed in the 12 months prior to your request. Such request covers any categories, sources, purposes, and, if applicable, third parties to whom we share the Data. Further, you can exercise any of your rights free of discrimination, for example, we cannot increase the price of the Services or decrease the quality of the Services because you exercise your rights.

For more information, please direct your questions to us at websupport@​zefr.​com or you can call our toll-free number at 310−392−3555.

We do not sell your data. However, we do disclose certain categories of Data to the merchants whose businesses you visit using the Services as described in this Privacy Policy.

Data Retention

We will keep your Data for as long as it remains necessary for the identified purpose or as required by law, which may extend beyond the termination of our relationship with you. We may retain certain data as necessary to prevent fraud or future abuse, or for legitimate business purposes, such as analysis of aggregated, non-personally-identifiable data, account recovery, or if required by law. All retained information will remain subject to the terms of this Privacy Policy. Please note that if you request that your information be removed from our databases, it may not be possible to completely delete all of your information due to technological and legal constraints.

Security

ZEFR has reasonable security measures in place in an effort to protect your Data from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place will never be defeated or fail, or that such measures will always be sufficient or effective. Any transmission of information is at your own risk. We are not responsible for circumvention of any Site privacy settings or our security measures.

Cooperation with Authorities / Consent to U.S. Processing

ZEFR complies with all applicable laws and regulations. This may require cooperation with governmental authorities with respect to Data we receive from you. If we believe it is necessary, in our sole discretion, to disclose information about you to law enforcement officials or in connection with a court proceeding, you hereby consent to such disclosure. In addition, if we believe a disclosure of such information is necessary to protect our property and rights, to protect public safety, or to prevent potentially illegal or unethical conduct, we may disclose certain information, and you consent to such disclosure.

If you reside outside the United States, your local laws may afford a higher degree of protection to your Data than provided under United States law. Your use of the Site constitutes consent to have your Data transferred to, collected by, and processed by servers in the United States.

Nevertheless, we will protect your information as described in this Privacy Policy.

Children Under the Age of 13

The Site is not directed to, and ZEFR does not knowingly collect or solicit Data from, children under the age of 13. If we learn we have collected or received Data from a child under the age of 13, we will delete that information. If you believe we might have any information from or about a child under the age of 13, please contact us at websupport@​zefr.​com.

CHANGES TO OUR PRIVACY POLICY

ZEFR reserves the right to update or change this Privacy Policy at any time. If we make a material change to our Privacy Policy, we will indicate on the Site the date that our privacy practices have changed. In the event we make a material change to how we use your Data, we will provide you with an opportunity to opt out of such new or different use. The date this Privacy Policy was last revised is at the top of this page. You are responsible for periodically reviewing the Site and this Privacy Policy to check for any updates or changes. The version of this Privacy Policy currently posted governs how your Data will be used at the time of disclosure.

Contact Us

If you have any questions about this Privacy Policy or our privacy practices, you may call us at 310−392−3555 or email us at privacy@​zefr.​com.

YOUTUBE API SERVICES

Zefr uses YouTube API Services and are bound by the YouTube Terms of Service, for more information, see Google’s Privacy Policy.