Zefr is Selected as Brand Safety Reporting Partner by Youtube
Announcing the Development of an Independent Brand Safety and Suitability Measurement Product, based on 4A’s and GARM Industry Standards
Zefr is now an official Facebook Marketing Partner
Context Beyond Keywords
Move past your keyword blocklist. Zefr’s architecture was built for scaled video platforms — combining scaled human cognition with cutting-edge machine learning.
Be more precise with every Suitability decision. Zefr’s content-level decisioning enables more suitable and lower risk campaigns, without sacrificing scale or delivery.
Transparency and Intelligence
Pre-flight control with content-level transparency. Rather than relying on black box metrics, Zefr’s contextual data provides actionable insights with full transparency on every activation.
Learn more about Zefr’s Impact
Read some of our success stories.
Leveraging Zefr's Contextual Data to Find Success "At Home"
Find out how a financial services brand pivoted their strategy to reach consumers with messaging relevant to recent societal behaviors.
Launching a New Vehicle to the Hispanic Market
Find out how Zefr helped an auto brand increase reach among its multicultural target while facilitating a deeper engagement with multicultural families.
Fitness in Context: How At-Home Fitness is Changing Consumer Habits
Find out how Zefr leveraged our proprietary process (in which people watch videos to train machine learning models for content) to explore recent viewership trends in At Home fitness and exercise.