How Zefr Enables Responsible Marketing
Maximize digital effectiveness and ensure social responsibility values are upheld.
Quality and Accuracy for Video
Move past keyword blocklists.
Zefr’s Patented Cognition AI was architected for video platforms, scoring over 5 billion videos per day for brand campaigns.
Full Content Transparency
You won't find us hiding behind an opaque taxonomy.
We align with GARM / 4A’s industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Reduce Wasted and Unsuitable Investment
Optimize your walled garden investment.
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Brand Suitability for the Age of Platforms
Unlike keyword-based open web tech, Cognition AI was trained for scaled platforms.
As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
What It Will Take To Foster A Responsible Media Ecosystem
Navigating a Safe Path Through Online Video, with Zefr’s Paola Ambrogio
Brand Suitability in Video Means Going Beyond the Basics
Zefr and Iris.TV are Partnering to Bring a More Nuanced Approach to Blocking or Allowing Streaming Content
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Solving Brand Suitability: A New Study from Magna + Zefr
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