Dynamic Video-Level Targeting, now available on Facebook
Brands Who Use Zefr Technology
The Evolution of Contextual Targeting
No PII, no problem. Zefr’s technology enables contextual targeting, based on each brands nuanced preferences in video. The result is effective and scaled targeting, without being creepy.
Not every type of content is right for every brand. Zefr’s precise targeting technology enables brands to activate scaled contextual campaigns, based on their nuanced preferences. Ensuring each ad is aligned with the right content, every time.
Pre-flight targeting with impression level transparency. Our Context DMP enables brands reach their consumers in front of brand suitable content, without leveraging any PII.
Learn more about Zefr’s Impact
Read some of our success stories.
How Contextual Targeting Drives Brand Success
A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.
Reach Consumers in the Back to School Mindset
By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.
Delivering a QSR TV-like Reach in Social Video
With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.