Content Targeting on YouTube

Drive your brand objectives with a contextually relevant ad experience

Zefr creates targeted video ad placements. With our Zefr technology, we dive into YouTube one video at a time ensuring brands can safely and effectively scale their video ad campaigns.

MAGNA + IPG Research: Driving Brand Value Through Content Targeting on YouTube

As advertisers are seeking effective methods to reach consumers without collecting user data in light of GDPR, Zefr teamed up with MAGNA and the IPG Media Lab to test how content targeting could solve this problem.

Download the whole report below

Why We’re Different

We deliver video-level content targeting at scale on YouTube, allowing brands to safely and effectively reach their audience across the entire platform.

contextual targeting tool, contextual placement

Massive Reach with the Right Content

Zefr’s content-first approach across the vast YouTube ecosystem allows brands to more efficiently reach their audience on the biggest video platform in the world



Bring Contextual Advertising to YouTube

Context means your brand’s message resonates with your audience on YouTube.  If it’s not relevant, it’s just noise.

IPG Study: Why Context Matters on YouTube

An IPG Media Lab study measuring the brand impact of contextual alignment in social video showed a large increase in recommendation and purchase intent through Zefr technology.

Be More than Brand Safe…
Be Brand Suitable

Our intelligent inventory is a compass that navigates away from dangerous videos and towards brand success. Relevance is key to our targeting.

Learn more about Zefr’s Impact

Read some of our success stories.

How Contextual Targeting Drives Brand Success

A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.  

Reach Consumers in the Back to School Mindset

By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.

Delivering a QSR TV-like Reach in Social Video

With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.

Ready to Talk About YouTube Content Targeting? So Are We.