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The Next Generation of Brand Suitability
Enables digital advertising effectiveness while ensuring brand and social responsibility values are upheld in the world’s largest walled garden platforms
AI Technology Built for Walled Gardens
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
End-to-End Content Transparency
We align with industry standards for pre-bid targeting, optimization, and post-campaign verification, with custom brand exclusions available.
Proven Effectiveness
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Latest
Future of Marketing Briefing: Marketers confront a new kind of brand safety problem in AI video | Digiday 2025
Zefr Appoints Andreia Todd as VP of Global Brand Marketing
The Current | AWNY 2025: Everyone wants to use AI — some are still scrutinizing it
Humans make better content cops than AI, but cost 40x more | TheRegister August 2025
Brand suitability best practices for a fast-changing social landscape | WARC August 2025
Jon Morra on Using AI to Power Brand Safety in Social Media Advertising | MartechEdge July 2025
Marketers set to meet with TikTok in Cannes to discuss the platform’s future plans | Digiday June 2025
Zefr’s Richard Raddon is cleaning up social media for brands | AdAge May 2025
Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google’s Search Partner Network (SPN) | ExchangeWire May 2025
TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools | SocialMediaToday April 2025
Introducing new brand suitability controls: Expanding the TikTok Safety Suite | TikTok for Business Blog
Why brands and agencies are putting AI chiefs in their C-Suites | Digiday April 2025
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