Contextual Targeting.
Built For Brands.

Zefr’s Context DMP captures, organizes, and activates brands nuanced contextual preferences into scaled and effective targeting.

Dynamic Video-Level Targeting, now available on Facebook

Solving Brand Suitability: A New Study from Magna and Zefr

Download the whole report to learn how Human-in-the-Loop Contextual Targeting Can Solve Brand Suitability

The Evolution of Contextual Targeting

No PII, no problem. Zefr’s technology enables contextual targeting, based on each brands nuanced preferences in video. The result is effective and scaled targeting, without being creepy.

Precision

Not every type of content is right for every brand. Zefr’s precise targeting technology enables brands to activate scaled contextual campaigns, based on their nuanced preferences. Ensuring each ad is aligned with the right content, every time.

Control

Pre-flight targeting with impression level transparency. Our Context DMP enables brands reach their consumers in front of brand suitable content, without leveraging any PII.

Effectiveness

Unlike static solutions, Zefr’s dynamic targeting drives more efficient workflows and more effective campaigns. Effective contextual targeting delivers relevant ad experiences without compromising reach. Ensuring your campaign objectives are met. Always.

Learn more about Zefr’s Impact

Read some of our success stories.

How Contextual Targeting Drives Brand Success

A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.

Reach Consumers in the Back to School Mindset

By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.

Delivering a QSR TV-like Reach in Social Video

With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.

Ready to Talk About YouTube Content Targeting? So Are We.