Brands Who Use Zefr Technology
MAGNA + IPG Research: Driving Brand Value Through Content Targeting on YouTube
As advertisers are seeking effective methods to reach consumers without collecting user data in light of GDPR, Zefr teamed up with MAGNA and the IPG Media Lab to test how content targeting could solve this problem.
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Why We’re Different
We deliver video-level content targeting at scale on YouTube, allowing brands to safely and effectively reach their audience across the entire platform.
Massive Reach with the Right Content
Zefr’s content-first approach across the vast YouTube ecosystem allows brands to more efficiently reach their audience on the biggest video platform in the world
Bring Contextual Advertising to YouTube
Context means your brand’s message resonates with your audience on YouTube. If it’s not relevant, it’s just noise.
IPG Study: Why Context Matters on YouTube
An IPG Media Lab study measuring the brand impact of contextual alignment in social video showed a large increase in recommendation and purchase intent through Zefr technology.
Be More than Brand Safe…
Be Brand Suitable
Our intelligent inventory is a compass that navigates away from dangerous videos and towards brand success. Relevance is key to our targeting.
Learn more about Zefr’s Impact
Read some of our success stories.
How Contextual Targeting Drives Brand Success
A CPG company turned to Zefr to distribute a branded content series to millennials driving a lift in aided awareness and brand favorability.
Reach Consumers in the Back to School Mindset
By contextually targeting moms during the back to school time frame, Zefr increased this brands View Through Rate by 140% compared to YouTube.
Delivering a QSR TV-like Reach in Social Video
With customized video level targeting, Zefr drove lift in multiple KPIs for this Quick Service Restaurant.