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The Next Generation of Brand Suitability
Enables digital advertising effectiveness while ensuring brand and social responsibility values are upheld in the world’s largest walled garden platforms
AI Technology Built for Walled Gardens
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
End-to-End Content Transparency
We align with industry standards for pre-bid targeting, optimization, and post-campaign verification, with custom brand exclusions available.
Proven Effectiveness
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Latest
Webinar: How Brands Can Remain Brand Safe in the Ever-Changing Social Ecosystem
Campaign US February 2025 | Movers & Shakers - Zefr
Snapchat Launches New Brand Safety Measures | SocialMediaToday February 2025
Digiday Media Buying Briefing | February 2025
Meta Expands Support for Third-Party Ad Placement Blocklists
Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available
A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers
Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution
A Tech Accord to Combat Deceptive Use of AI in 2024 Elections
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | By Richard Raddon Co-Founder & Co-CEO of Zefr | AdExchanger
Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
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