The Next Generation of Brand Suitability
Enables digital advertising effectiveness while ensuring brand and social responsibility values are upheld in the world’s largest walled gardens
Technology Built for Walled Gardens
Zefr’s Patented Cognition AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
Full Content Transparency
We align with GARM / 4A’s industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
AI-Driven Technology for Brand Suitability in Walled Gardens
Unlike keyword-based open web tech, Zefr’s Cognition AI was trained for scaled platforms for more accuracy and transparency.
Zefr Selected By Meta as First Partner for Feed Verification
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers, Aligned to GARM Industry Standards
As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
What It Will Take To Foster A Responsible Media Ecosystem
Navigating a Safe Path Through Online Video, with Zefr’s Paola Ambrogio
Brand Suitability in Video Means Going Beyond the Basics
Zefr and Iris.TV are Partnering to Bring a More Nuanced Approach to Blocking or Allowing Streaming Content
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Solving Brand Suitability: A New Study from Magna + Zefr
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