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The Next Generation of Brand Suitability
Enables digital advertising effectiveness while ensuring brand and social responsibility values are upheld in the world’s largest walled garden platforms
AI Technology Built for Walled Gardens
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
End-to-End Content Transparency
We align with industry standards for pre-bid targeting, optimization, and post-campaign verification, with custom brand exclusions available.
Proven Effectiveness
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Latest
TikTok Adds More Ad Placement Controls, New Guide to Brand Safety Tools | SocialMediaToday April 2025
Introducing new brand suitability controls: Expanding the TikTok Safety Suite | TikTok for Business Blog
Why brands and agencies are putting AI chiefs in their C-Suites | Digiday April 2025
Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists | April 2025
Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists | April 2025
Webinar: How Brands Can Remain Brand Safe in the Ever-Changing Social Ecosystem
Campaign US February 2025 | Movers & Shakers - Zefr
Snapchat Launches New Brand Safety Measures | SocialMediaToday February 2025
Digiday Media Buying Briefing | February 2025
Meta Expands Support for Third-Party Ad Placement Blocklists
Zefr Expands Pre-Impression Content Avoidance for Meta Feed and Reels, Now Globally Available
A Shifting Onus: What Meta's Content Moderation Changes Mean for Advertisers
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