How Zefr Enables Responsible Marketing
Accurate & Transparent Video Data
Zefr’s Patented Human-in-the-Loop approach was architected for video platforms, reducing false positives and increasing precision.
GARM Standardized Brand Suitability
Align with GARM / 4A’s industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Mitigate Wasted Investment
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
A Human Approach to Brand Suitability.
People Don’t Think in Keywords. Neither Should Your Brand Suitability Provider.
As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
What It Will Take To Foster A Responsible Media Ecosystem
Navigating a Safe Path Through Online Video, with Zefr’s Paola Ambrogio
Brand Suitability in Video Means Going Beyond the Basics
Zefr and Iris.TV are Partnering to Bring a More Nuanced Approach to Blocking or Allowing Streaming Content
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Solving Brand Suitability: A New Study from Magna + Zefr
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