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Precision Placement Targeting
Pre-flight control, with video-level transparency
Take advantage of the power of Google Ads placement-level targeting with video level precision, enabling your brand to scale your campaigns without sacrificing content adjacency.
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Dynamic Video Optimization
Move beyond static inclusion and exclusion lists to ensure your campaign is always targeted to the most relevant and current content.
Zefr’s technology optimizes targeting in real-time to keep up with the speed of YouTube content trends. Our video optimization provides your campaign with a continuously updated list of videos, adding the highest velocity videos and removing stale videos to maximize performance.
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Impression-Level Transparency
Know what videos you served impressions against.
Our technology enables complete transparency with video-level reporting in your campaigns, enabling advertisers to assess every video served an impression within their Google Ads account.
Improve Suitability via Zefr’s Data
![](/imager/general/79342/Kids-Content-Icon_2023-10-03-145944_wzri_c55d2da32a1a12d068f00f3ec0f7f79a.png 691w 691h, /imager/general/79342/Kids-Content-Icon_2023-10-03-145944_wzri_5dbced9873927dbc00aa1bed763f6f2b.png 400w 400h)
<13 Content Filter
Steer clear of misaligned content that’s aimed at a Kids audience due to shared devices (ie. Kids animation, nursery rhymes) with our video-level Kids Content filters.
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GARM Suitability Standard
Align with content that matches your brand's GARM risk tolerances across 33 categories of low/medium/high risk.
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Sensitive Industry-Exclusions
Every brand has unique content preferences. Beyond the GARM standards, Zefr can apply industry-sensitive content exclusions to further protect your brand, without overblocking keywords.