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Reduce Wasted Impressions
Zefr’s Suitability data can be activated in DV360 to align with existing audience-buying strategies — and make them more effective by eliminating the 30% wasted impressions aimed at the wrong audience.
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Simple Suitability Workflow
Automatically apply your brand’s suitability preferences to your DV360 line items — rather than rely on a weekly, monthly or quarterly spreadsheet.
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Global and Local Support
With availability in 50+ languages and a dedicated Customer Success team, ensure your global programmatic campaigns seamlessly align with your Suitability standards.
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Privacy Compliant, By Design
Zefr’s data is privacy-compliant, by design. Zefr’s DV360 Launcher is PII-free, ensuring every brand can scale their DV360 YouTube investment without violating consumer or brand privacy concerns.
Eliminate 30%+ of Wasted Impressions via Zefr’s Suitability Data
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Kids Content Filter
Steer clear of misaligned content that’s aimed at a Kids audience due to shared devices (ie. Kids animation, nursery rhymes) with our video-level Kids Content filters.
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Customized GARM Suitability
Apply your brand's GARM suitability preferences across 33 categories, with the ability to add custom agency or content exclusions based on your campaign goals.
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Sensitive Industry-Exclusions
Every brand has unique content preferences. If you have universal brand exclusion preferences, we provide the ability to customize based on your needs.