![](/imager/general/74118/Product-2_04628e7e7dcdbd3fe2833e6b86e06fa8.png 2400w 2400h, /imager/general/74118/Product-2_4b32b63c5c28c858e051e9d1a2a717a1.png 1600w 1600h, /imager/general/74118/Product-2_b8a7d9426d44becbfab22c3e3256f6d7.png 1200w 1200h, /imager/general/74118/Product-2_c55d2da32a1a12d068f00f3ec0f7f79a.png 800w 800h, /imager/general/74118/Product-2_5dbced9873927dbc00aa1bed763f6f2b.png 400w 400h)
The Zefr Product Difference
Zefr’s data solutions are powered by our Cognition AI approach to content understanding, architected specifically for scaled video platforms.
![](/imager/general/74120/Product-3_04628e7e7dcdbd3fe2833e6b86e06fa8.png 2400w 2400h, /imager/general/74120/Product-3_4b32b63c5c28c858e051e9d1a2a717a1.png 1600w 1600h, /imager/general/74120/Product-3_b8a7d9426d44becbfab22c3e3256f6d7.png 1200w 1200h, /imager/general/74120/Product-3_c55d2da32a1a12d068f00f3ec0f7f79a.png 800w 800h, /imager/general/74120/Product-3_5dbced9873927dbc00aa1bed763f6f2b.png 400w 400h)
Transparency & Control
Rather than relying on black box topics or keyword taxonomies, Zefr’s platform delivers content-level transparency to inform buying and measurement decisions on every campaign.
![](/imager/general/74119/Product-4_04628e7e7dcdbd3fe2833e6b86e06fa8.png 2400w 2400h, /imager/general/74119/Product-4_4b32b63c5c28c858e051e9d1a2a717a1.png 1600w 1600h, /imager/general/74119/Product-4_b8a7d9426d44becbfab22c3e3256f6d7.png 1200w 1200h, /imager/general/74119/Product-4_c55d2da32a1a12d068f00f3ec0f7f79a.png 800w 800h, /imager/general/74119/Product-4_5dbced9873927dbc00aa1bed763f6f2b.png 400w 400h)
GARM Industry-Standard
GARM’s common definitions have created an open source for Zefr — which can now be translated into activation and measurement based on industry definitions.
![](/imager/general/74121/Product-5_04628e7e7dcdbd3fe2833e6b86e06fa8.png 2400w 2400h, /imager/general/74121/Product-5_4b32b63c5c28c858e051e9d1a2a717a1.png 1600w 1600h, /imager/general/74121/Product-5_b8a7d9426d44becbfab22c3e3256f6d7.png 1200w 1200h, /imager/general/74121/Product-5_c55d2da32a1a12d068f00f3ec0f7f79a.png 800w 800h, /imager/general/74121/Product-5_5dbced9873927dbc00aa1bed763f6f2b.png 400w 400h)
Dynamic & Flexible
Every brand and agency has their own preference on activation methods. From SDFs to Dynamic integrations, to channels or videos inclusion/exclusions, Zefr’s data products are constantly refined to improve data delivery and make life easier.
The Benefits of Zefr’s Data Solutions
![](/imager/general/95050/Product-1_2024-05-23-174204_zukm_c55d2da32a1a12d068f00f3ec0f7f79a.png 166w 166h, /imager/general/95050/Product-1_2024-05-23-174204_zukm_5dbced9873927dbc00aa1bed763f6f2b.png 166w 166h)
+63%
PURCHASE INTENT
![](/imager/general/95051/Product-2_2024-05-23-174207_hdba_c55d2da32a1a12d068f00f3ec0f7f79a.png 167w 165h, /imager/general/95051/Product-2_2024-05-23-174207_hdba_5dbced9873927dbc00aa1bed763f6f2b.png 167w 165h)
+40%
OVERALL FAVORABILITY
![](/imager/general/95052/Product-3_2024-05-23-174212_zaav_c55d2da32a1a12d068f00f3ec0f7f79a.png 166w 166h, /imager/general/95052/Product-3_2024-05-23-174212_zaav_5dbced9873927dbc00aa1bed763f6f2b.png 166w 166h)
+83%
BRAND TRUSTWORTHINESS