The Zefr Product Difference
Zefr’s data solutions are powered by a patented Human-in-the-Loop approach to content understanding, architected specifically for scaled video platforms.
Transparency & Control
Rather than relying on black box topics or keyword taxonomies, Zefr’s platform delivers content-level transparency to inform buying and measurement decisions on every campaign.
GARM’s common definitions have created an open source for Zefr — which can now be translated into activation and measurement based on industry definitions.
Dynamic & Flexible
Every brand and agency has their own preference on activation methods. From SDFs to Dynamic integrations, to channels or videos inclusion/exclusions, Zefr’s data products are constantly refined to improve data delivery and make life easier.