Zefr’s Data Solutions

A Suite of Solutions to Improve Brand Suitability in Video

The Zefr Product Difference

Zefr’s data solutions are powered by our Cognition AI approach to content understanding, architected specifically for scaled video platforms.

Transparency & Control

Rather than relying on black box topics or keyword taxonomies, Zefr’s platform delivers content-level transparency to inform buying and measurement decisions on every campaign.


GARM Industry-Standard

GARM’s common definitions have created an open source for Zefr — which can now be translated into activation and measurement based on industry definitions.

Dynamic & Flexible

Every brand and agency has their own preference on activation methods. From SDFs to Dynamic integrations, to channels or videos inclusion/​exclusions, Zefr’s data products are constantly refined to improve data delivery and make life easier.

The Benefits of Zefr’s Data Solutions

+63%

PURCHASE INTENT

+40%

OVERALL FAVORABILITY

+83%

BRAND TRUSTWORTHINESS

Cross-Platform Brand Suitability, in Video.

Want to learn more?