Adidas Leveraged Zefr to Verify Brand Safety and Brand Suitability of TikTok Campaign
Zefr & McCain Foods Drove Full Funnel Brand Lift & +9% Incremental Sales Lift
Sony Pictures Entertainment generated mass awareness in a verified brand safe environment
Rexona Delivers an Impactful Message within a Brand-Safe Environment with Zefr
Major Pharmaceutical Brand Leveraged Zefr Suitability Data on Meta to Optimize Audience Strategy
Zefr Drives Exceptional Performance for Mazda’s “Reveal of the Mazda CX-50” Campaign on YouTube
Zefr Max Drives Media Quality ROI for LATAM Telecom Brand
Improving Performance and Acquiring New Shoppers via ASC with Meta and Zefr
Multinational Retailer Marks & Spencer Achieves Brand Suitability at Scale for Holiday Charity Campaign
Customer Success Stories
Zefr Bid Optimizer Drives +15.1% More Efficient CPMs with Improved Suitability & Expanded Reach
For Pharma Product Brand
Zefr Max Drives Media Quality ROI for LATAM Telecom Brand
With Lower CPMs, Greater Reach, & Higher Brand Suitability
CPG Case Study
A leading global CPG brand implemented Zefr Max blocklists for Meta across campaigns
Zefr & McCain Foods
Drive Full Funnel Brand Lift & +9% Incremental Sales Lift
Sony Pictures Entertainment
Generated mass awareness in a verified brand safe environment for Sony Pictures’ latest release in Spain
Zefr Drives Lower CPMs & Improved Brand Suitability
For Movistar Telefónica Hispam
Ads in Misinformation:
An Ad Effectiveness Experiment
Major Pharmaceutical Brand Leveraged Zefr Suitability Data on Meta
To Optimize Audience Strategy
Improving Performance and Acquiring New Shoppers
Via ASC with Meta and Zefr
Voices on Misinformation
A study from MAGNA Media Trials and Zefr
The Maturation Of Brand Suitability
Why Companies Must Leverage Brand Suitability Technology To Build Consumer Trust
Zefr Drives Exceptional Performance
For Mazda’s “Reveal of the Mazda CX-50” Campaign on YouTube
Multinational Retailer Marks & Spencer
Achieves Brand Suitability at Scale For Holiday Charity Campaign
Adidas Leveraged Zefr Measurement
To Verify Brand Safety and Brand Suitability of TikTok Campaign
Rexona Delivers an Impactful Message
Within a Brand-Safe Environment with Zefr Measurement
Creative Software Brand
Grows Awareness Through Zefr’s Brand Suitability Targeting
Zefr’s Brand Suitability Targeting
Helps QSR Chain Achieve Incremental Reach
In a Head-to-Head Test with other Approaches, Zefr Enabled the Most Accurate Brand Suitability & Effective Brand Lift
