The Campaign Broke Through to Viewers, Influencing Positive Brand Perception
Incremental Search Lift for the new model
Awareness Rate of Mazda Brand
Zefr’s solution for Mazda was a customized contextual framework of TrueView In-Stream, :06s Bumpers, strategic retargeting, and multiple 3P measurement studies that aligned Mazda with content themes relevant to their A25-54 target audiences, and incorporated the trending insights surrounding viewership habits on the YouTube Platform. Zefr included various contextual themes including Outdoor Adventures, Entertainment Content, Seasonal Content (Fall/Winter), Social Good Content, and more.
Contextual Alignment With
The 2021 Zefr & Mazda CX-50 campaign broke through to viewers, encouraging search activity and shifting brand perceptions. Beyond exceptional media performance, Zefr was able to drive down funnel success as measured by YouTube BLS, SLS and Kantar Millward Brown studies.
The Mazda & Zefr CX-50 campaign was drive incremental Search Lift Activity for the new model (18% above Auto benchmark) as well as a similar Lift in Searches for the Mazda brand.
The campaign alsoreached a receptive audience, hitting an Awareness rate of nearly 75%, successfully positioning Mazda as a top-of-mind brand among target audiences.
Zefr & Garage Team Mazda’s ‘Reveal of Mazda CX-50’ Won Campaign of the Year at the ThinkLA 2022 Idea Awards