Brand Suitability

Across Complex Walled Garden Platforms

Zefr is helping power the age of responsible marketing by enabling transparent, content-level targeting and measurement across the walled garden platforms.

How We Do This

We ensure suitability standards between an ad and its content environment, so digital risk is minimized, investment is maximized, and social responsibilities are upheld.

Why It Matters

Online transparency and accountability are important for platforms, advertisers, creators and viewers. Zefr’s technology enables a more ethical online digital media landscape and experience for everyone.