Zefr in the News
September 2023
Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok's Inventory Filter
Read MoreSeptember 2023
Inflation, Fragmentation, Misinformation, Oh My!: General Mills' Modernized Media Plan | MediaPost September 2023
Read MoreAugust 2023
Marketers Beware: AI Will Accelerate Online Misinformation This Election Cycle | AdExchanger 2023
Read MoreAugust 2023
Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed
Read MoreJuly 2023
Zefr + Meta expand AI-powered Brand Suitability Measurement to the Instagram Feed, Additional Languages
Read MoreJune 2023
Axios Expert Voices Roundtable Discussion in Cannes - Responsible AI: Combating Misinformation with Innovation | Axios June 2023
Read MoreJune 2023
When It Comes To Brand Suitability, Not All Walled Gardens Are Created Equal | Rich Raddon | ANA June 2023
Read MoreJune 2023
Tech Executives Call for Collaboration on Responsible AI Framework | Axios June 2023
Read MoreJune 2023
Twitter's Small First Step in Quelling Ad Buyers' Brand Safety Concerns | Adweek June 2023
Read MoreJune 2023
Expanding AI-Powered Suitability Controls & Third-Party Verification | Meta for Business Blog | Cannes 2023
Read MoreJune 2023
Twitter Promises Brand Safety to Win Back Ad Dollars in Cannes | Ad Age June 2023
Read MoreMay 2023
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud | Digiday
Read MoreMay 2023
Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero and Partnering with Cedara to Accelerate Decarbonization in the Ad Industry
Read MoreApril 2023
AI Has the Power to Both Perpetuate and Mitigate Our Misinformation Problem | The Drum
Read MoreApril 2023
General Mills ramps up misinformation fight as generative AI concerns rise | MarketingDive
Read MoreMarch 2023
Zefr + Meta Brand Suitability Verification now Available for Facebook Feed, Powered by AI
Read MoreNovember 2022
New Magna Research With Zefr Reveals 93% Of Consumers Are Exposed To Misinformation, And Expect Brands To Take Action
Read MoreNovember 2022
Zefr, Leader in Brand Suitability Technology, Appoints Ryan Barker to Chief Technology Officer
Read MoreNovember 2022
Zefr Launches Atrium, A New Measurement Product Suite Providing Advertisers with Fully Transparent Brand Safety and Suitability Measurement Across Walled Gardens
Read MoreOctober 2022
Zefr Makes Brand Safety, Suitability Reporting Generally Available to YouTube Advertisers
Read MoreOctober 2022
Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement
Read MoreJuly 2022
Zefr Acquires Adverif.ai to Identify Misinformation on Social Platforms | AdWeek
Read MoreJuly 2022
Zefr acquires Israeli AI firm Adverif.ai, bolstering technology-led approach to identifying and defunding misinformation
Read MoreJune 2022
Zefr expands its TikTok brand safety and brand suitability measurement to APAC advertisers
Read MoreJune 2022
Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA Idea Awards
Read MoreMarch 2022
Meta for Business Blog | Brand Suitability Updates: Third-Party Verification and Content-Based Controls for Feed
Read MoreMarch 2022
Meta to test new tools to give brands control over ad placement on its platforms later this year
Read MoreJanuary 2022
Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads | AdWeek
Read MoreJanuary 2022
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers | ExchangeWire
Read MoreJanuary 2022
Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers, Aligned to GARM Industry Standards
Read MoreNovember 2021
Zefr & Forrester Consulting Release The Maturation of Brand Suitability: A Study Evaluating the Current State of Video Advertising and Brand Suitability
Read MoreJuly 2021
Zefr Named AdExchanger 2021 Programmatic Power Player | A Definitive List Of The Top Agencies And Strategic Partners
Read MoreApril 2021
Zefr, Leader in Brand Suitability For Video, Appoints Kelsey Garigan As Executive Vice President, Head of North American Sales
Read MoreApril 2021
As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
Read MoreNovember 2020
Zefr and Iris.TV are partnering to bring a more nuanced approach to blocking or allowing streaming content
Read MoreOctober 2020
As YouTube adopts new standards, the transition from brand safety to suitability is accelerating
Read MoreOctober 2020
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
Read MoreOctober 2020
Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales
Read MoreNovember 2019
Facebook launches new safety tools for advertisers as criticism continues over false political ads
Read MoreNovember 2019
FACEBOOK DETAILS NEW SAFETY MEASURES TO GIVE BRANDS CONTROL ON ITS AD NETWORK
Read MoreOctober 2018
Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business
Read MoreMay 2018
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
Read MoreMay 2018
Ad targeting around content most effective at reaching YouTube audiences, study suggests
Read MoreMay 2018
IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skipped
Read MoreApril 2018
Balancing Content Environment and Massive Reach Remains Digital Video’s Challenge
Read MoreSeptember 2017
How Digital Video, Driven by Contextual Targeting, Is Upending Traditional TV Buying
Read MoreAugust 2015