Zefr in the News

July 2022

Zefr Acquires Adverif.ai to Identify Misinformation on Social Platforms | AdWeek

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July 2022

Zefr acquires Israeli AI firm Adverif.ai, bolstering technology-led approach to identifying and defunding misinformation

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June 2022

Zefr expands its TikTok brand safety and brand suitability measurement to APAC advertisers

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June 2022

Zefr is chosen as one of the 2022 Programmatic Power Players

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June 2022

GARM expands membership to independent brand safety providers

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June 2022

Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA Idea Awards

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April 2022

TikTok partners with Zefr on brand safety and brand suitability measurement

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March 2022

Meta for Business Blog | Brand Suitability Updates: Third-Party Verification and Content-Based Controls for Feed

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March 2022

Meta to test new tools to give brands control over ad placement on its platforms later this year

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March 2022

Meta Picks Zefr as First News Feed Brand Safety Measurement Partner

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March 2022

Meta Taps Zefr for Independent Brand Suitability Reporting on Facebook Feed

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March 2022

Zefr Selected By Meta as First Partner for Feed Verification

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March 2022

Zefr Appoints Emma Lacey as Senior Vice President EMEA

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January 2022

TikTok partners with Zefr on brand safety and brand suitability measurement

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January 2022

Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads | AdWeek

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January 2022

Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers | ExchangeWire

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January 2022

Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers, Aligned to GARM Industry Standards

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November 2021

Zefr & Forrester Consulting Release The Maturation of Brand Suitability: A Study Evaluating the Current State of Video Advertising and Brand Suitability

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July 2021

Zefr Named AdExchanger 2021 Programmatic Power Player | A Definitive List Of The Top Agencies And Strategic Partners

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June 2021

What It Will Take To Foster A Responsible Media Ecosystem

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April 2021

As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

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April 2021

Zefr, Leader in Brand Suitability For Video, Appoints Kelsey Garigan As Executive Vice President, Head of North American Sales

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April 2021

Context Isn’t a Silver Bullet for Replacing Third-Party Cookies, VideoWeek

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March 2021

Navigating a safe path through online video, by Zefr’s Paola Ambrogio

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March 2021

Brand Suitability In Video Means Going Beyond The Basics

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November 2020

Zefr and Iris.TV are partnering to bring a more nuanced approach to blocking or allowing streaming content

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October 2020

As YouTube adopts new standards, the transition from brand safety to suitability is accelerating

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October 2020

Zefr Selected as Brand Safety Reporting Partner by YouTube

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October 2020

YouTube Adds Zefr to Measurement Program

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October 2020

Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product

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October 2020

How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

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October 2020

Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales

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October 2020

Zefr Appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg

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August 2020

Context Fuels Brand Suitability: ZEFR’s Nicol

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April 2020

Zefr is Selected for Expanded YouTube Measurement Program

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March 2020

Context Is In The Eye Of The Beholder: ZEFR’s Oakins

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March 2020

Context Is King: ZEFR’s Raddon On Video Brand Suitability

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November 2019

Facebook launches new safety tools for advertisers as criticism continues over false political ads

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November 2019

Facebook is Testing Whitelists Rolls Out Brand Safety Tools

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November 2019

Facebook Reveals Several Brand Safety Updates

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November 2019

Facebook Adds Whitelisting As It Bolsters Video Brand Safety

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November 2019

FACEBOOK DETAILS NEW SAFETY MEASURES TO GIVE BRANDS CONTROL ON ITS AD NETWORK

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November 2019

Facebook Reveals Several Brand Safety Updates

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October 2018

Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business

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May 2018

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

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May 2018

Ad targeting around content most effective at reaching YouTube audiences, study suggests

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May 2018

IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skipped

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April 2018

Balancing Content Environment and Massive Reach Remains Digital Video’s Challenge

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January 2018

Digital Entertainment Impact Report: Execs to Watch in 2018

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November 2017

OTT Content on YouTube Offers New Ad Opportunity

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September 2017

How Digital Video, Driven by Contextual Targeting, Is Upending Traditional TV Buying

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September 2017

Tech Giants Ramp Up Artificial Intelligence's Role in Ad Targeting

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September 2017

Fox TV Ad-Sales Veteran Toby Byrne Joins Zefr as President

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September 2017

Beyond Brand Safety: When It Comes to YouTube, Context Is King

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May 2017

How YouTube Viewership is Ushering in TV 3.0

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May 2017

On YouTube, NBC Rules, New Zefr Study Says

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April 2017

BrandTech Helps Put Brands First on Digital Platforms

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March 2017

The 6-Second Impact: Bumper Ads Explained

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February 2017

Inside YouTube's Big Bet on Red

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January 2017

What Google's Removal of Third-Party Pixels on YouTube Means for Marketers

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July 2016

Richard Raddon: Results Oriented

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June 2016

Zefr's List of Top 100 Digital Influencers May Surprise You

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March 2016

Voters Turn to YouTube to Navigate Election 2016

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September 2015

Web Video Data Firm Zefr Aims to Shift TV Ad Budgets to YouTube

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August 2015

Facebook to Test new Video Filters with Fullscreen, Zefr to Prevent Freebooting

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July 2015

Start-ups ramp up the fun in fierce contest to retain talent

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May 2015

Zefr Launches Product to Help Brands Make Better Choices on YouTube

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October 2014

Guess Who’s Leading the Online Video Revolution

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