Zefr in the News

July 2024

Amid Oracle fallout, advertisers are weighing up challengers against established vendors | DigiDay July 2024

Read More
July 2024

Zefr x Meta Discussion: The time has come when brand safety is required for short videos as well [Interview] | ExchangeWire July 2024

Read More
July 2024

Zefr x OPT: How to balance brand safety and advertising effectiveness [Interview] | ExchangeWire July 2024

Read More
June 2024

Ad verification is under fire: Ad execs are questioning its role as protector | DigiDay June 2024

Read More
May 2024

The Impact of Misinformation on Brand Trust | IPG MediaBrands May 2024

Read More
May 2024

The State of Walled Garden Misinformation: Implications for the 2024 Elections | ANA May 2024

Read More
May 2024

Ads in Misinformation: An Ad Effectiveness Experiment | 4A's May 2024

Read More
May 2024

Top 5 adtech tools this week: Hubspot, Content Ignite, Nano, BigCommerce and Zefr | PMW May 2024

Read More
April 2024

Zefr Broadens AI-Powered Brand Suitability Measurement with Additional Language Capabilities across Meta’s Facebook and Instagram Feed and Reels | Meta April 2024

Read More
April 2024

IPG Mediabrands and Zefr Work Together on Brand Safety | Research Live April 2024

Read More
April 2024

IPG, Zefr Address Social Media Misinformation with New Tools | Marketing Dive April 2024

Read More
April 2024

AI Briefing: How AI Misinformation Affects Consumer Thoughts on Elections and Brands | Digiday April 2024

Read More
April 2024

Great Minds Podcast EP305: Emma Lacey, Senior Vice President EMEA, Zefr | Advertising Week April 2024

Read More
April 2024

Zefr & IPG Mediabrands Launch Partnership to Combat Misinformation | April 2024

Read More
April 2024

IPG Mediabrands Steps Up Misinformation Guardrails | April 2024

Read More
April 2024

Zefr and IPG Mediabrands Launch Partnership to Combat Misinformation | MAGNA April 2024

Read More
April 2024

Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers | April 2024

Read More
April 2024

Zefr Expands Brand Safety Tools on TikTok for Global Advertisers | MIA April 2024

Read More
April 2024

Zefr Enhances Brand Safety Measures on TikTok With Advanced Controls for Global Advertisers | MARKETECH APAC April 2024

Read More
April 2024

Zefr Enhances Brand Safety Measures on TikTok | Mi3 April 2024

Read More
April 2024

Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers | April 2024

Read More
April 2024

Empowering advertiser choice with three new innovations in brand suitability | TikTok For Business April 2024

Read More
April 2024

Politics and AI with Richard Raddon of Zefr | Marketecture April 2024

Read More
April 2024

Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’ | AdExchanger April 2024

Read More
April 2024

Expert Comment: Why Is It Important For Consumers & Businesses To Learn How To Spot Deep Fakes? | TechRound April 2024

Read More
March 2024

Zefr + Meta Expand AI-Powered Brand Suitability Measurement to Additional Languages | March 2024

Read More
March 2024

Deepfakes are spreading, putting creator and brand safety at risk | MarketingBrew March 2024

Read More
March 2024

How Brands Can Tackle Political Misinformation in an Age of Generative AI | Marketing Gazette

Read More
March 2024

Helping children navigate online misinformation in the age of generative AI By Emma Lacey, SVP EMEA | IAB UK

Read More
March 2024

Reducing the Footprint of Misinformation Around Climate Change By Emma Lacey, SVP EMEA | IAB UK

Read More
March 2024

Brand Safety in Walled Gardens with Zefr’s Emma Lacey

Read More
February 2024

Knowledge Center: Artificial Intelligence in Brand Safety & Sustainability

Read More
February 2024

Zefr Elevates Brand Safety with Promotion of Jon Morra to Chief AI Officer and Launches Cutting-Edge AI Advancements

Read More
February 2024

New Digital Age Foresight Focus Report: Sustainability & Brand Safety | Featuring Emma Lacey SVP EMEA

Read More
February 2024

2024 Predictions: The Evolving Landscape of the Advertising Industry

Read More
January 2024

From AI ‘rabbits’ to smart cars: 7 marketing experts on future tech at CES

Read More
December 2023

The Rise in Climate Misinformation Requires An Urgent Tech and Brand Response | by Or Levi, Zefr, VP of Data Science | AW360

Read More
November 2023

PODCAST: AdExchanger Talks | Down With Blocklists! A podcast interview with Rich Raddon CEO & Co-Founder | by Allison Schiff

Read More
November 2023

Havas y Zefr: Debatiendo sobre la idoneidad y seguridad de las marcas en el universo digital

Read More
November 2023

Media Buyers on Alert as Misinformation About Israel-Hamas Worsens on X | The Drum, November 2023

Read More
November 2023

Preserving Brand Authenticity Amid Generative-AI Powered Misinformation | ANA Industry Insights November 2023

Read More
October 2023

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth

Read More
October 2023

Revolving Door Agency Moves: Bravo, Havas, Zefr & More

Read More
October 2023

War In Israel Becomes New Test Of Social Media Safeguards Built For Brands | AdAge Oct 2023

Read More
October 2023

Engage your audience with Reels — Now with AI-powered brand suitability features

Read More
October 2023

Reels ads updates: new performance features, automated creative and suitability solutions

Read More
October 2023

Zefr and Meta Announce Expanded AI-Powered Brand Suitability Solution, Now Available on Facebook & Instagram Reels

Read More
October 2023

Exclusive: Meta unveils brand suitability controls for Reels

Read More
September 2023

Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok's Inventory Filter

Read More
September 2023

Inflation, Fragmentation, Misinformation, Oh My!: General Mills' Modernized Media Plan | MediaPost September 2023

Read More
September 2023

The PMW 100 Powerlist 2023 | Emma Lacey, SVP EMEA

Read More
August 2023

Marketers Beware: AI Will Accelerate Online Misinformation This Election Cycle | AdExchanger 2023

Read More
August 2023

The paid social landscape: from TikTok growth to AI-powered buying

Read More
August 2023

Zefr & Meta Expand AI-Powered Brand Suitability Measurement to the Instagram Feed

Read More
July 2023

Zefr + Meta expand AI-powered Brand Suitability Measurement to the Instagram Feed, Additional Languages

Read More
July 2023

Meta Expands Zefr's Brand-Suitability Solution To Instagram Feed

Read More
July 2023

AdWeek | Cannes Lions 2023: Opportunities and Challenges from Industry Experts

Read More
June 2023

Axios Expert Voices Roundtable Discussion in Cannes - Responsible AI: Combating Misinformation with Innovation | Axios June 2023

Read More
June 2023

When It Comes To Brand Suitability, Not All Walled Gardens Are Created Equal | Rich Raddon | ANA June 2023

Read More
June 2023

Cannes Talks AI | Axios June 2023

Read More
June 2023

Tech Executives Call for Collaboration on Responsible AI Framework | Axios June 2023

Read More
June 2023

Twitter's Small First Step in Quelling Ad Buyers' Brand Safety Concerns | Adweek June 2023

Read More
June 2023

Cannes Today -- Twitter and Meta make pitches | Ad Age Special Report June 2023

Read More
June 2023

Expanding AI-Powered Suitability Controls & Third-Party Verification | Meta for Business Blog | Cannes 2023

Read More
June 2023

Twitter Promises Brand Safety to Win Back Ad Dollars in Cannes | Ad Age June 2023

Read More
May 2023

Zefr Named to AdExchangers Top 50 2023 Programmatic Power Players

Read More
May 2023

Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud | Digiday

Read More
May 2023

Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero and Partnering with Cedara to Accelerate Decarbonization in the Ad Industry

Read More
April 2023

AI Has the Power to Both Perpetuate and Mitigate Our Misinformation Problem | The Drum

Read More
April 2023

General Mills ramps up misinformation fight as generative AI concerns rise | MarketingDive

Read More
April 2023

CampaignUS | Movers & Shakers April 2023

Read More
April 2023

Brands Want A Handle On AI Fakes And Disinfo | AdExchanger News

Read More
April 2023

GENERAL MILLS FIGHTS AI DEEPFAKES ON TIKTOK, FACEBOOK AND YOUTUBE

Read More
March 2023

Zefr + Meta Brand Suitability Verification now Available for Facebook Feed, Powered by AI

Read More
March 2023

Meta’s In-Feed Brand Suitability Tools Are Ready For Prime Time

Read More
February 2023

Zefr Named to TikTok Marketing Partner Program

Read More
November 2022

New Magna Research With Zefr Reveals 93% Of Consumers Are Exposed To Misinformation, And Expect Brands To Take Action

Read More
November 2022

Misinformation is Thriving - and What Brands Should Do About It | Ad Age

Read More
November 2022

Zefr, Leader in Brand Suitability Technology, Appoints Ryan Barker to Chief Technology Officer

Read More
November 2022

Zefr Launches Atrium, A New Measurement Product Suite Providing Advertisers with Fully Transparent Brand Safety and Suitability Measurement Across Walled Gardens

Read More
October 2022

Zefr Makes Brand Safety, Suitability Reporting Generally Available to YouTube Advertisers

Read More
October 2022

Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement

Read More
October 2022

How Meta Reset Brand Safety Controls on Facebook and Instagram | Ad Age

Read More
July 2022

Zefr Acquires Adverif.ai to Identify Misinformation on Social Platforms | AdWeek

Read More
July 2022

Zefr acquires Israeli AI firm Adverif.ai, bolstering technology-led approach to identifying and defunding misinformation

Read More
June 2022

Zefr expands its TikTok brand safety and brand suitability measurement to APAC advertisers

Read More
June 2022

Zefr is chosen as one of the 2022 Programmatic Power Players

Read More
June 2022

GARM expands membership to independent brand safety providers

Read More
June 2022

Zefr & Garage Team Mazda Win Campaign of the Year for the Reveal of the CX-50 at the 2022 ThinkLA Idea Awards

Read More
April 2022

TikTok partners with Zefr on brand safety and brand suitability measurement

Read More
March 2022

Meta for Business Blog | Brand Suitability Updates: Third-Party Verification and Content-Based Controls for Feed

Read More
March 2022

Meta to test new tools to give brands control over ad placement on its platforms later this year

Read More
March 2022

Meta Picks Zefr as First News Feed Brand Safety Measurement Partner

Read More
March 2022

Meta Taps Zefr for Independent Brand Suitability Reporting on Facebook Feed

Read More
March 2022

Zefr Selected By Meta as First Partner for Feed Verification

Read More
March 2022

Zefr Appoints Emma Lacey as Senior Vice President EMEA

Read More
January 2022

TikTok partners with Zefr on brand safety and brand suitability measurement

Read More
January 2022

Zefr Rolls Out Brand Safety, Suitability Solution for TikTok In-Feed Ads | AdWeek

Read More
January 2022

Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers | ExchangeWire

Read More
January 2022

Zefr Partners with TikTok to Provide Brand Safety and Brand Suitability Measurement to Advertisers, Aligned to GARM Industry Standards

Read More
November 2021

Zefr & Forrester Consulting Release The Maturation of Brand Suitability: A Study Evaluating the Current State of Video Advertising and Brand Suitability

Read More
July 2021

Zefr Named AdExchanger 2021 Programmatic Power Player | A Definitive List Of The Top Agencies And Strategic Partners

Read More
June 2021

What It Will Take To Foster A Responsible Media Ecosystem

Read More
April 2021

Context Isn’t a Silver Bullet for Replacing Third-Party Cookies, VideoWeek

Read More
April 2021

Zefr, Leader in Brand Suitability For Video, Appoints Kelsey Garigan As Executive Vice President, Head of North American Sales

Read More
April 2021

As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

Read More
March 2021

Navigating a safe path through online video, by Zefr’s Paola Ambrogio

Read More
March 2021

Brand Suitability In Video Means Going Beyond The Basics

Read More
November 2020

Zefr and Iris.TV are partnering to bring a more nuanced approach to blocking or allowing streaming content

Read More
October 2020

As YouTube adopts new standards, the transition from brand safety to suitability is accelerating

Read More
October 2020

Zefr Selected as Brand Safety Reporting Partner by YouTube

Read More
October 2020

YouTube Adds Zefr to Measurement Program

Read More
October 2020

Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product

Read More
October 2020

How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting

Read More
October 2020

Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales

Read More
October 2020

Zefr Appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg

Read More
August 2020

Context Fuels Brand Suitability: ZEFR’s Nicol

Read More
April 2020

Zefr is Selected for Expanded YouTube Measurement Program

Read More
March 2020

Context Is In The Eye Of The Beholder: ZEFR’s Oakins

Read More
March 2020

Context Is King: ZEFR’s Raddon On Video Brand Suitability

Read More
November 2019

Facebook launches new safety tools for advertisers as criticism continues over false political ads

Read More
November 2019

Facebook is Testing Whitelists Rolls Out Brand Safety Tools

Read More
November 2019

Facebook Reveals Several Brand Safety Updates

Read More
November 2019

Facebook Adds Whitelisting As It Bolsters Video Brand Safety

Read More
November 2019

FACEBOOK DETAILS NEW SAFETY MEASURES TO GIVE BRANDS CONTROL ON ITS AD NETWORK

Read More
November 2019

Facebook Reveals Several Brand Safety Updates

Read More
October 2018

Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business

Read More
May 2018

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

Read More
May 2018

Ad targeting around content most effective at reaching YouTube audiences, study suggests

Read More
May 2018

IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skipped

Read More
April 2018

Balancing Content Environment and Massive Reach Remains Digital Video’s Challenge

Read More
January 2018

Digital Entertainment Impact Report: Execs to Watch in 2018

Read More
November 2017

OTT Content on YouTube Offers New Ad Opportunity

Read More
September 2017

How Digital Video, Driven by Contextual Targeting, Is Upending Traditional TV Buying

Read More
September 2017

Tech Giants Ramp Up Artificial Intelligence's Role in Ad Targeting

Read More
September 2017

Fox TV Ad-Sales Veteran Toby Byrne Joins Zefr as President

Read More
September 2017

Beyond Brand Safety: When It Comes to YouTube, Context Is King

Read More
May 2017

How YouTube Viewership is Ushering in TV 3.0

Read More
May 2017

On YouTube, NBC Rules, New Zefr Study Says

Read More
April 2017

BrandTech Helps Put Brands First on Digital Platforms

Read More
March 2017

The 6-Second Impact: Bumper Ads Explained

Read More
February 2017

Inside YouTube's Big Bet on Red

Read More
January 2017

What Google's Removal of Third-Party Pixels on YouTube Means for Marketers

Read More
July 2016

Richard Raddon: Results Oriented

Read More
June 2016

Zefr's List of Top 100 Digital Influencers May Surprise You

Read More
March 2016

Voters Turn to YouTube to Navigate Election 2016

Read More
September 2015

Web Video Data Firm Zefr Aims to Shift TV Ad Budgets to YouTube

Read More
August 2015

Facebook to Test new Video Filters with Fullscreen, Zefr to Prevent Freebooting

Read More
July 2015

Start-ups ramp up the fun in fierce contest to retain talent

Read More
May 2015

Zefr Launches Product to Help Brands Make Better Choices on YouTube

Read More
October 2014

Guess Who’s Leading the Online Video Revolution

Read More