November 2021
Zefr & Forrester Consulting Release The Maturation of Brand Suitability: A Study Evaluating the Current State of Video Advertising and Brand Suitability
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July 2021
Zefr Named AdExchanger 2021 Programmatic Power Player | A Definitive List Of The Top Agencies And Strategic Partners
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June 2021
What It Will Take To Foster A Responsible Media Ecosystem
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April 2021
As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan
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April 2021
Zefr, Leader in Brand Suitability For Video, Appoints Kelsey Garigan As Executive Vice President, Head of North American Sales
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April 2021
Context Isn’t a Silver Bullet for Replacing Third-Party Cookies, VideoWeek
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March 2021
Navigating a safe path through online video, by Zefr’s Paola Ambrogio
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March 2021
Brand Suitability In Video Means Going Beyond The Basics
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November 2020
Zefr and Iris.TV are partnering to bring a more nuanced approach to blocking or allowing streaming content
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October 2020
As YouTube adopts new standards, the transition from brand safety to suitability is accelerating
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October 2020
YouTube Adds Zefr to Measurement Program
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October 2020
Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product
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October 2020
Zefr Selected as Brand Safety Reporting Partner by YouTube
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October 2020
How Zefr Uses Humans to Help YouTube’s Less-Than-Perfect Targeting
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October 2020
Zefr Appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg
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October 2020
Zefr Expands Global Footprint, appoints Ross Nicol, Ultano Kindelan Williams and Kenny Spangberg to lead EMEA sales
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August 2020
Context Fuels Brand Suitability: ZEFR’s Nicol
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April 2020
Zefr is Selected for Expanded YouTube Measurement Program
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March 2020
Context Is In The Eye Of The Beholder: ZEFR’s Oakins
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March 2020
Context Is King: ZEFR’s Raddon On Video Brand Suitability
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November 2019
Facebook launches new safety tools for advertisers as criticism continues over false political ads
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November 2019
Facebook is Testing Whitelists Rolls Out Brand Safety Tools
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November 2019
Facebook Reveals Several Brand Safety Updates
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November 2019
Facebook Adds Whitelisting As It Bolsters Video Brand Safety
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November 2019
FACEBOOK DETAILS NEW SAFETY MEASURES TO GIVE BRANDS CONTROL ON ITS AD NETWORK
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November 2019
Facebook Reveals Several Brand Safety Updates
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October 2018
Zefr Rolls Out New Suite Of Content Filters For Programmatic Video Buyers And Expands Leadership Team To Support Growth In Brand Business
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May 2018
New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers
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May 2018
Ad targeting around content most effective at reaching YouTube audiences, study suggests
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May 2018
IPG, Zefr Study Finds Content Targeting Less Intrusive, Less Likely To Be Skipped
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April 2018
Balancing Content Environment and Massive Reach Remains Digital Video’s Challenge
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January 2018
Digital Entertainment Impact Report: Execs to Watch in 2018
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November 2017
OTT Content on YouTube Offers New Ad Opportunity
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September 2017
How Digital Video, Driven by Contextual Targeting, Is Upending Traditional TV Buying
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September 2017
Tech Giants Ramp Up Artificial Intelligence's Role in Ad Targeting
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September 2017
Fox TV Ad-Sales Veteran Toby Byrne Joins Zefr as President
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September 2017
Beyond Brand Safety: When It Comes to YouTube, Context Is King
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May 2017
How YouTube Viewership is Ushering in TV 3.0
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May 2017
On YouTube, NBC Rules, New Zefr Study Says
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April 2017
BrandTech Helps Put Brands First on Digital Platforms
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March 2017
The 6-Second Impact: Bumper Ads Explained
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February 2017
Inside YouTube's Big Bet on Red
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January 2017
What Google's Removal of Third-Party Pixels on YouTube Means for Marketers
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July 2016
Richard Raddon: Results Oriented
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June 2016
Zefr's List of Top 100 Digital Influencers May Surprise You
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March 2016
Voters Turn to YouTube to Navigate Election 2016
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September 2015
Web Video Data Firm Zefr Aims to Shift TV Ad Budgets to YouTube
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August 2015
Facebook to Test new Video Filters with Fullscreen, Zefr to Prevent Freebooting
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July 2015
Start-ups ramp up the fun in fierce contest to retain talent
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May 2015
Zefr Launches Product to Help Brands Make Better Choices on YouTube
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October 2014
Guess Who’s Leading the Online Video Revolution
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