Zefr’s new suite of measurement solutions brings state-of-the-art brand suitability technology to walled gardens, with full mapping to the GARM industry framework.
Scale Your Responsible Marketing Initiatives in Walled Gardens
Atrium’s suite of solutions provides advertisers with clear-sighted precision to measure brand safety and suitability, fully aligned to the GARM standards including the newest category, misinformation.
Gain Content Transparency
Access Atrium’s dashboard for precise post-bid analysis of your brand context inside walled gardens, with a full view into the top-performing content adjacencies for each campaign.
Finally, Total Walled Garden Transparency
Atrium leverages Zefr’s patented Cognition AI technology to deliver post-bid brand safety and brand suitability verification, for peace of mind on the world’s largest platforms.