GARM Standard Brand Safety & Suitability
Human-supervised machine learning powers Zefr Allow Lists which constantly update to avoid universally sensitive videos as defined by GARM and the Advertiser Protection Bureau, keeping brands ahead of shifting safety trends and simplifying workflows.
Dynamic Content & Page Level Decisioning
Dynamically filter out specific content deemed unsuitable for your brand globally with 5‑minute refreshes, to minimize wasted impressions at the video-level that arise from broad page/publisher-level inclusion lists.
The Zefr Difference on Facebook
Activate across 20+ languages.
Optimized for Scale.
Dynamic refreshes rather than daily updates.
Architected for Complex Walled Gardens.
Cognition AI Architecture goes beyond semantic technology and keywords.