Brand Safety & Suitability
Human-supervised machine learning powers Zefr Allow Lists which constantly update to avoid universally sensitive videos, keeping brands ahead of shifting safety trends and simplifying workflows.
Dynamic Content & Page Level Decisioning
Dynamically filter out specific content deemed unsuitable for your brand globally with 5‑minute refreshes, to minimize wasted impressions at the video-level that arise from broad page/publisher-level inclusion lists.
The Zefr Difference on Facebook
Global Support
Activate across 20+ languages.
Optimized for Scale.
Dynamic refreshes rather than daily updates.
Architected for Complex Walled Gardens.
Cognition AI Architecture goes beyond semantic technology and keywords.