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As misinformation and disinformation continues to grow on scaled platforms, Zefr’s advanced AI ensures a responsible digital future through unique and comprehensive protection against the spread of misinformation, allowing brands to advertise on social media platforms with confidence.
Our proprietary discriminative AI approach is powered by years of training data on platforms, and goes beyond keyword and text-based analyses, combining advanced AI and ground truth data from global fact checking organizations that is mapped to the industry standards set by the Global Alliance for Responsible Media (GARM).
How it Works
Zefr’s technology accurately moderates content, ensuring transparent pre-bid targeting and post-bid measurement across TikTok, Meta, and YouTube, protecting brands and consumers from harmful or inappropriate content.
Our native integrations with over 50+ global fact checking networks worldwide verify the validity of content, combating the spread of misinformation and disinformation on social media platforms.
Brand Benefits
Ensure Responsible Media Investment
Support Ethical & Reputable Journalism
Achieve Advanced Misinformation Avoidance Across Media Buys
Gain Complete Transparency & Brand Protection from Misinformation and Disinformation through AI
Why it Matters
Of consumers report seeing misinformation frequently or sometimes in their media consumption
Of consumers agree that misinformation has a negative impact on how they see the brand
Of consumers agree brands should make every effort to avoid being next to misinformation
Generative vs. Discriminative AI
What’s the Difference?
In the News
Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero and Partnering with Cedara to Accelerate Decarbonization in the Ad Industry
AI Has the Power to Both Perpetuate and Mitigate Our Misinformation Problem | The Drum
General Mills Fights AI Deepfakes on TikTok, Facebook and Youtube
New Magna Research With Zefr Reveals 93% Of Consumers Are Exposed To Misinformation, And Expect Brands To Take Action
Brands Want A Handle On AI Fakes And Disinfo | AdExchanger News
Misinformation Is Thriving—and What Brands Should Do About It
Dive Deeper
Voices on Misinformation: A Case Study by Zefr & MAGNA Media Trials
How Consumers Feel About Misinformation, How It Impacts Brands & Why Advertisers Should Care
