Bring TV-Like Buying to Online Video Platforms
Pick your programming on online video like it’s television — with a custom toolkit to take control in the audience share-shift away from linear television. Zefr offers fixed CPM buying, Reach/Frequency planning, DAR/TAR audience guarantees and much more.
With years of experience flighting contextual campaigns, Zefr’s Ad Operations and Account Services teams are dedicated to translating your overall business and media goals into optimization strategies for more effective media impact.
Research and Media Effectiveness
Beyond media metrics like VTR and CPV, our team ensures that brands are building long-term value across the funnel. Our measurement team works with industry standard measurement solutions like Google Brand Lift, Kantar Millward Brown and Nielsen to ensure your KPI’s are met, and measured, to build your brand.
How a CPG Brand Achieved Brand Suitability without Constraining Scale
Learn more about how a major CPG brand was able to deliver against their GARM Suitability Preferences without over-blocking content.
How an Auto Brand Leveraged Zefr Reach to Launch a New Model
Raising awareness of an auto brand's latest model among multicultural audiences through Zefr Reach.
IPG + MAGNA Research: Solving Brand Suitability
Find out how one of the industry's most debated topics - Brand Suitability - can be solved via Zefr's Human-in-the-Loop Data.
Fitness in Context: How At-Home Fitness is Changing Consumer Habits
Find out how Zefr leveraged our proprietary process to explore recent viewership trends in At Home Fitness and Exercise.
Extending a Super Bowl TV Spot on Social Video
Find out how Zefr leveraged BrandID to build a custom Super Bowl package to target the most relevant Super Bowl commercial content on YouTube and extend ad buys.
Leveraging Zefr's Contextual Data to Find Success "At Home"
Find out how a financial services brand pivoted their strategy to reach consumers with messaging relevant to recent societal behaviors.