Bring TV-Like Buying to Online Video Platforms
Pick your programming on online video like it’s television — with a custom toolkit to take control in the audience share-shift away from linear television. Zefr offers fixed CPM buying, Reach/Frequency planning, DAR/TAR audience guarantees and much more.
With years of experience flighting contextual campaigns, Zefr’s Ad Operations and Account Services teams are dedicated to translating your overall business and media goals into optimization strategies for more effective media impact.
Research and Media Effectiveness
Beyond media metrics like VTR and CPV, our team ensures that brands are building long-term value across the funnel. Our measurement team works with industry standard measurement solutions like Google Brand Lift, Kantar Millward Brown and Nielsen to ensure your KPI’s are met, and measured, to build your brand.