Key Metrics
Ad Breakthrough, Shifts in Perceptions, Consumer Action
FUNNEL CATEGORIES
97.2% Lift
IN PRODUCT AWARENESS
16.6% Lift
IN CONSIDERATION
A design and creative software brand ran a Q4 campaign with messaging to reintroduce a less-adopted product to new audiences, positioning it in the consideration set of exposed viewers.
The brand’s ads showcased specific features available in the product application to spark interest and encourage adoption of the brand’s creative suite. Sharing the before and after transformations drove research intent and improved brand perceptions.
97.2% Lift
in Product Awareness
16.6% Lift
in Consideration for the Product
31.5% Lift
in Agreement that the Brand "helps me bring to life the vision I had when I took the photo"
16.7% Lift
in Search Activity for the Product
Leveraging Zefr’s contextual approach helped the software brand reach the right audience in the right mindset with relevant and engaging messaging, successfully moving the needle along the full funnel. The campaign not only grew Product Awareness, but it also saw down-funnel growth in Consideration Intent.
The campaign broke through to viewers driving an 87.6% lift in Recall which contributed to the 97.2% lift in Product Awareness. Meanwhile, the 16.7% lift in incremental search activity highlights Zefr’s ability to align brand goals with suitable content to drive consumer action.
The targeting’s precision is further demonstrated by the growth in respondent agreement that the software brand “helps improve users’ photography skills”, “helps bring to life the vision users had when they took the photo” and “enables users to quickly achieve their desired result”.
Try these Zefr best practices to get more out of your YouTube campaigns:
1. Using a mix of ad units can improve frequency.
2. Retargeting with :06s Bumper ads can serve as quick reminders to viewers.
3. Leveraging multiple measurement solutions to track success along the full funnel can provide additional insights.
