Ads in Misinformation
An Ad Effectiveness Experiment

Uncovering the True Impact of Ads Next to Misinformation, & Why It Matters for Brands

Download the full report to learn more, including:

- Not all recall is good: 61% of participants recalled a brand that appeared next to misleading content, but not necessarily for the right reasons.

- A matter of respect: 47% of participants indicated that a brand’s integrity is compromised by adjacency to misinformation.

- Brand reputation suffers: The exact same ad was seen as less trustworthy when it appeared next to misinformation.