Transparency and Accuracy is Key to Building Trust | Marketecture: The Advertising Forum | October 2024

Rich Raddon, co-founder and co-CEO of Zefr, discusses the importance of brand safety and transparency in purpose-driven marketing. He highlights the challenges posed by walled gardens and the need for custom solutions to meet brand suitability preferences. Raddon also expresses excitement about the future of AI in marketing and its potential to enhance brand safety and performance.

Takeaways:

• Zefr focuses on brand safety in walled garden environments.
• Transparency is crucial for effective purpose-driven marketing.
• Custom solutions are essential for addressing brand suitability.
• AI is transforming the landscape of digital marketing.
• Collaboration with platforms is necessary for data accuracy.
• Understanding brand preferences is key to effective marketing.
• The complexity of AI presents both challenges and opportunities.
• Zephyr aims to empower marketers with control over their campaigns.
• Building trust with brands requires transparency and accuracy.
• The future of marketing is bright with advancements in technology.