Is Your Brand Missing This CRUCIAL Element? Brand Purpose | MarketectureTV October 2024

In this episode of the Advertising Forum, Jeremy Bloom and AdTechGod engage with Louis Jones, CMO of the Brand Safety Institute, to explore the concept of brand purpose. 

They discuss the importance of authenticity in branding, the challenges brands face in maintaining their purpose amidst the complexities of social media platforms, and the best practices for ensuring brand safety and reputation. 

The conversation emphasizes the need for strategic planning, understanding suitable environments for brand messaging, and the necessity of investing resources to achieve meaningful brand purpose.