Bringing More Transparency and Confidence to Advertisers on Google Video Partners

Today, we’re excited to announce that Zefr’s Brand Safety & Suitability Reporting for Google Video Partners (GVP) is now generally available. This launch expands upon Zefr’s existing YouTube measurement offering to now include Google Video Partners inventory within Google Video Reach, Video View, Demand Gen and Performance Max campaigns — providing advertisers with trusted, third-party verification across a broader share of their video investment.

As brands continue to prioritize transparent, suitable, and high-quality media environments, this expansion gives advertisers more confidence and clarity into where their ads run across GVP. Zefr’s verification directly informs content blocklists for Google Ads campaigns, enabling advertisers to strengthen suitability controls across their broader Google media strategy.

“Extending reach through Google Video Partners gives advertisers more scale than ever, and we’re proud to ensure that this expanded impact comes with the same trusted, independent verification that brands rely on for YouTube campaigns.” 

— Richard Raddon, Co-Founder & Co-CEO, Zefr

This expansion reflects Zefr’s ongoing commitment to bringing advertisers deeper insights into content adjacency, aligned with industry standards and powered by AI. As platforms continue to evolve their suitability and transparency solutions, independent verification remains essential in building advertiser trust at scale.

Getting Started

To learn more about activating Brand Safety & Suitability measurement for Google Video Partners, reach out to your Zefr representative or email ai@​zefr.​com.