Movers & Shakers: Disney, MullenLowe, Fanta and more

by Brandon Doerrer Added 7 hours ago

This week’s agency news, people on the move and brand buzz.

In the Pitch Room

MullenLowe won the United States Golf Association account in partnership with Carmichael Lynch Media.

Nordstrom Rack picked Jones Knowles Ritchie to develop a new brand identity.

Power Home Remodeling selected Mono to lead its brand refresh.

Agency News

Horizon Media, PMG and Wpromote joined Reddit​’s ​“Independent Agency Program” while flagship agency Tinuiti renewed its partnership with the platform to gain access to measurement and other ad tools.

Marketing strategy and video production agency (Add)ventures launched its first virtual production studio in the Northeast.

Creator company Kyra Media launched TikTok publication Grown, previously called 4Walls, while collaborating with Procter & Gamble.

Events agency Freeman acquired boutique consultancy Impact Point Group.

General Mills and GroupM’s Mindshare adopted Zefr​’s fact-checking engine to combat misinformation across social media campaigns.

On the Move

Disney promoted Asad Ayaz to be its first chief brand officer.

Vivvix appointed Matt Young as chief commercial officer.

Brand, design and innovation consultancy Lippincott promoted Brendán Murphy to global creative director.

4A’s subsidiary the Coalition for Healthcare Communication hired James Potter as executive director.

IHeartMedia named Jon Kurland EVP of business affairs and chief entertainment counsel.

The Home Depot named Melanie Babcock VP of retail media+ and monetization.

Colle McVoy brought on Meghan Figueroa as group creative director.

Squeak E. Clean Studios hired Jennie Armon as east coast executive creative producer.

AdRoll promoted Vibhor Kapoor to president.

Boston-based ad and production agency HeyLet’sGo! named Lisa Gapinske president.

London Alley Creative Studio hired Karter Krasselt as creative director.

OpenX named Joe Worswick VP of EMEA and head of sustainability.

19th & Park hired Elisa Peebles as head of strategy, while promoting Markia Erickson to VP of client services and Leslie Alexander to associate VP of client services.

Seattle-based PR and marketing firm Zebra Partners appointed Alice Martinez to VP of emerging technology and Andrea Sausedo Piotraszewski to VP of games and technology.

Production studio Lord Danger tapped directors Amr Singh, Marlyne Curtet and Patrick Curtet.

Brand Buzz

Fanta launched an orange-scented fragrance line inspired by its new orange soda.

Philadelphia Cream Cheese partnered with H&H Bagels to create cream cheese stuffed plain, everything and cinnamon raisin bagels to get around a tax on New York bagels ahead of Tax Day.

Heineken invited rugby fans to record voicemails taunting opposing teams to be played on audio billboards ahead of the Heineken Champions Cup in Dublin on May 20.