TikTok partners with Zefr on brand safety and brand suitability measurement
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Meta for Business Blog | Brand Suitability Updates: Third-Party Verification and Content-Based Controls for Feed
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Meta to test new tools to give brands control over ad placement on its platforms later this year
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Meta Picks Zefr as First News Feed Brand Safety Measurement Partner
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Meta Taps Zefr for Independent Brand Suitability Reporting on Facebook Feed
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