The PMW 100 Powerlist 2023 | Emma Lacey
By Robin Langford
SVP, EMEA, Zefr
In a world of misinformation, bots and deep fakes, marketing on the web is fraught with dangers for brands hoping to safeguard their reputation. At Zefr, Lacey has been a key industry figure in the fight for better brand safety and suitability, with 15 years of experience in building successful commercial teams across the advertising industry. In her most recent role, Emma was part of the EMEA leadership team at OpenX, working as senior director of buyer development to secure strategic partnerships with media agencies and brands. In addition, she has held senior positions within a range of media and ad tech businesses, including AOL, Sky and Blis.