Zefr Appoints Andreia Todd as VP of Global Brand Marketing

Andreia has joined Zefr as Global Vice President of Brand Marketing, where she will lead efforts to amplify the company’s products and solutions through events, PR, digital, and integrated marketing. Recognized for her ability to craft compelling brand narratives and execute impactful go-to-market strategies, she brings extensive experience across media and ad tech, with proven expertise in brand safety and suitability.

Most recently, Andreia served as U.S. Marketing Director at Channel Factory, where she led Brand Marketing across the U.S., spearheading positioning and awareness initiatives across key markets. Earlier in her career, she worked in Integrated Marketing at Paramount (formerly ViacomCBS), developing strategic campaigns and custom client solutions for leading advertisers across industries.

At Zefr, Todd will lead global brand marketing strategy, positioning, and campaigns to expand the company’s presence across markets and strengthen its position as the leader in brand suitability and contextual targeting.