The M&S campaign reached an engaged audience at significant scale, delivering over 17 million impressions – a +120% overdelivery of reach and views, per Zefr’s video-level reporting. The campaign resulted in zero brand safety and suitability violations, ensuring only relevant and suitable content was targeted.
Partnering with Zefr allowed M&S to effectively utilize their budget, optimize campaign performance, and achieve total transparency and peace of mind that their ads did not appear adjacent to any unsafe or unsuitable content.
