Case Study

Brand Safety & Suitability

Navigate social platforms with confidence. Mitigate risky environments without sacrificing reach, performance or cultural relevance.

The Challenge

In 2025, a major pharmaceutical brand partnered with Zefr to drive increased awareness and reach for their name brand opioid use disorder medication on YouTube in brand safe and brand suitable video environments.

Leveraging True for Reach and Zefr self-service inclusions and exclusions across Google Ads, Zefr applied its latest bid optimizer feature across the 6‑month campaign to drive efficiency, savings, and additional reach across the media investment.