The Objective
- With the content environment critical for the brand, Waitrose turned to Zefr as their brand suitability data partner to help balance adjacency and performance.
Case Study
Improving Performance
and Acquiring New Shoppers
Via ASC with Meta and Zefr
1 min read
The Story
Waitrose, the UK grocery chain, aimed to improve their performance on Meta’s Advantage Shopper+ Campaign (ASC) to acquire new shoppers while maintaining Brand Safety and Suitability.
Utilizing Zefr and Meta’s ASC product
Waitrose Was Able to Ensure Brand Safety
The Solution
- Waitrose's social team tested Zefr's Meta FAN Allow List on their ASC to achieve adjacency and performance. Zefr's proprietary suitability data ensured that Waitrose's brand safety and suitability would not be compromised.
Running Zefr's Allow Lists for the Advantage+ Shopping Campaign
The Results
35%
Lower Cost Per Purchase
53%
Higher Return on Ad Spend
“Leveraging Zefr’s Brand Suitability Data for Meta’s Advantage+ shopping campaign exceeded our performance expectations. We achieved higher ROAS and acquired new customers without compromising on brand safety and suitability.
Testing Meta’s new product, ASC and incorporating Zefr’s Allow Lists for FAN is a proven successful strategy, and we look forward to continuing our partnership in the future.”
Daisy Sollis, Digital Marketing Specialist, Meta - Waitrose
In social video campaigns, when leveraging Zefr’s brand suitability data for ASC
The campaign proved out that brands do not need to compromise on brand suitability and performance.