How Brands Can Cope in A Social World Filled with Misinformation with Andrew Serby

Hear more about how Zefr is helping advertisers navigate misinformation on social platforms in Advertising Week's AW360 podcast, featuring Andrew Serby, Chief Commercial Officer at Zefr.

"Misinformation is really challenging, and it's growing so exponentially. A big part of that growth is the rise of UGC and how anyone can upload anything. In social, where everyone is a publisher, it becomes really challenging when there's no real quality control. What [Zefr] is really focused on is understanding all the different types of misinformation out there."

Listen here: http://bit.ly/aw360podzefr