Zefr Gives Advertisers Full Content Transparency across Walled Gardens, Powered by Responsible Marketing
As the global technology leader for content adjacency in walled garden environments, Zefr’s visual persona is sensible, adaptable, and transparent, while remaining affable. Cool-toned blues and soft waves combine to provide a modern, approachable brand identity.
Logo
Our logo is indicative of soft waves or a zephyr breeze, and is a nod Zefr’s beginnings in Venice Beach, California. Our primary logo includes a blue to turquoise gradient circle that encompasses the word Zefr. See below for variations of our logo, as well as best practices.
Logo Options: Overview
Below is our primary gradient logo and base logo.
GRADIENT LOGO
BASE LOGO
Proper Logo Usage
Primary Gradient Logo: Light Background
Primary Gradient Logo: Dark Background
Primary Gradient Logo: Photo Background
Base Logo: Light Background
Base Logo: Dark Background
Base Logo: Photo Background
Improper Logo Usage
No Scaling
No Rotating
No Size Alteration
No text directly next to logo
No illegible color combinations
No gradient on base logo
Co-Branding & Logo Spacing
Always ensure there is ample room between our logo and adjacent item. This will maximize impact & visibility.
Co-Branding Best Practices
The partner logo should be equal to the Zefr logo in terms of size and weight
Zefr | Partner Logo
Logos separated by a thin line
Zefr + Partner Logo
Logos separated by a plus sign
Multiple Partner Logos
All logos separated by a thin line
Colors
Zefr’s primary color palette is a range of cool toned blues and grays. Our secondary palette includes a teal green, light blue, and amaranth red. Zefr Slate (#49617f), is our main color for text.
Zefr Main Color Palette
Primary colors for website, marketing materials, and presentations
Zefr Blue
Hex Code: #0094FF
RGB: 0, 148, 255
CMYK: 71, 38, 0, 0
PMS 299 C
Zefr Gradient
Gradient Hex Code:
#0094FF - #00DDD6
45° Angle
Zefr Slate
Hex Code: #49617f
RGB: 73, 97, 127
CMYK: 78, 59, 32, 11
PMS 5405 C
Zefr Steel
Hex Code: #ACC3CC
RGB: 172, 195, 204
CMYK: 33, 14, 15, 0
PMS 5435 C
Zefr Fog
Hex Code: #E8F0F8
RGB: 232, 240, 248
CMYK: 7, 2, 0, 0
PMS 656 C
Zefr Cloud
Hex Code: #F4FAFF
RGB: 244, 250, 255
CMYK: 3, 0, 0, 0
PMS 656 C
Zefr Secondary Color Palette
Used less frequently than our primaries
Zefr Turquoise
Hex Code: #00DDD6
RGB: 0, 221, 214
CMYK: 62, 0, 26, 0
Zefr Capri
Hex Code: #3DDCF8
RGB: 61, 220, 248
CMYK: 62, 0, 26, 0
Zefr Amaranth
Hex Code: #D93664
RGB: 217, 54, 100
CMYK: 10, 93, 45, 0
Zefr Color Palette for Print
These colors maintain Zefr’s vibrant blue palette for more muted CMYK materials and signage. These are only to be used for printed materials, not digital designs
Zefr Light Blue
Hex Code: #15BFF1
RGB: 21, 191, 241
CMYK: 67, 2, 0, 0
Zefr Medium Blue
Hex Code: #085CA8
RGB: 8, 92, 168
CMYK: 95, 70, 1, 0
Zefr Dark Blue
Hex Code: #192352
RGB: 25, 35, 82
CMYK: 100, 93, 33, 38
Typography
Zefr’s overall typeface is Open Sans. Modern, experienced, and versatile; this sans serif font embodies our overall brand voice.
Our primary font styles are Extrabold, Bold, and Light
General Typography Guidelines
Headers are Extrabold and Subheaders are Light
Body Text is Light, with emphasized words in Bold
For very small text, Regular can replace Light
Text is Left-Aligned
Iconography
Our icon packs come in a set of blue and slate. With rounded edges and fills of white and transparent, these graphics pop on light backgrounds, like our Zefr Fog (#E8F0F8) or Zefr Cloud (#F4FAFF).
Design Elements & Backgrounds
We have various sets of backgrounds and design decals for use in presentations, website designs, and marketing materials