BRAND SAFETY RATE
BRAND SUITABILITY RATE
In order to drive impact with the right audiences, it was important to Adidas to ensure their ads ran against brand safe and brand suitable content. To achieve this goal, Adidas tapped into Zefr’s partnership with TikTok to utilize Zefr’s post-bid measurement tool that verifies content adjacencies on the platform, along with TikTok’s Inventory Filter for pre-bid targeting set-up. Both solutions are mapped to the industry standard GARM Brand Safety and Suitability Framework and provide accurate and transparent campaign insights.