Accurate Measurement. Built for Walled Gardens.
Zefr’s measurement solution for TikTok provides brands with deeper insights and campaign analytics to power responsible marketing in walled-garden environments, across global campaigns.
Join brands now leveraging Zefr Brand Safety & Brand Suitability Measurement on TikTok.
Industry Standard Safety and Suitability
Zefr’s mapping to consistent GARM definitions reduce subjectivity of Brand Suitability on TikTok to provide clear insights on your content adjacency across low risk, medium risk, high risk adjacencies
Rather than receive an aggregated report, Zefr’s dashboard provides video-level insights that give visibility into exactly where your ads appeared
Powered by Zefr’s Cognition AI
Zefr’s Cognition AI combines video, audio, text and image analysis at the video-level with moderation at scale to improve precision and accuracy