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The Next Generation of Brand Suitability
Enables digital advertising effectiveness while ensuring brand and social responsibility values are upheld in the world’s largest walled garden platforms
AI Technology Built for Walled Gardens
Zefr’s Patented AI was architected for complex walled gardens, scoring over 5 billion content types per day for brand suitability.
Full Content Transparency
We align with industry standards for pre-flight targeting or post-campaign verification, with additional brand exclusions available.
Proven Effectiveness
Zefr eliminates ~30%+ of misaligned impressions from false positives and unsuitable content.
Latest
Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution
A Tech Accord to Combat Deceptive Use of AI in 2024 Elections
Google Antitrust Drama: Why YouTube Will Thrive No Matter The Verdict | By Richard Raddon Co-Founder & Co-CEO of Zefr | AdExchanger
Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More
Meta lets brands shut off comments on Facebook and Instagram ads—what marketers should know
Zefr to Expand AI-Driven Brand Suitability Capabilities for Greater Control on Meta
Zefr + TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability
Zefr Announces Brand Safety & Suitability Measurement Capability For its Misinformation Category on YouTube
Google Gets Another Third-Party AI Brand Safety, Suitability Support
Augmented Advertising Podcast, A Podcast from Advertising Week | Enter the Chief AI Officer
Brands are so scared of culture wars and controversy that it's ripping apart the media business
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