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AdExchanger News Round Up, Featuring Zefr | Nov 2024
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Zefr Partners with Snap to Launch Brand Safety and Suitability Measurement Solution | October 2024
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A Tech Accord to Combat Deceptive Use of AI in 2024 Elections | AI Elections Accord Oct 2024
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Transparency and Accuracy is Key to Building Trust | Marketecture: The Advertising Forum | October 2024
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Revolving Door Agency Moves: BarkleyOKRP, Merkle, Wpromote, and More | Adweek October 2024
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April 2023

AI Has the Power to Both Perpetuate and Mitigate Our Misinformation Problem | The Drum

AI has the power to both perpetuate and mitigate our misinformation problem

By Jon Morra | Chief Product Officer And Chief Data Officer

The rise of generative AI programs presents new challenges – and new hope – for the future of misinformation on the open web, writes Zefr executive Jon Morra.

Peole with phones

/ Charles Deluvio

Generative artificial intelligence (AI) has taken the world by storm, swiftly dominating the media and everyday conversations following the November debut of OpenAI‘s large language model ChatGPT. Now, generative AI is a truly transformational technological trend that is shaping the collective consciousness.


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