AI has the power to both perpetuate and mitigate our misinformation problem

By Jon Morra | Chief Product Officer And Chief Data Officer

The rise of generative AI programs presents new challenges – and new hope – for the future of misinformation on the open web, writes Zefr executive Jon Morra.

/ Charles Deluvio

Generative artificial intelligence (AI) has taken the world by storm, swiftly dominating the media and everyday conversations following the November debut of OpenAI‘s large language model ChatGPT. Now, generative AI is a truly transformational technological trend that is shaping the collective consciousness.