Zefr Named to AdExchangers Top 50 2023 Programmatic Power PlayersRead More
Here are safeguards brands and agencies are tapping to prevent or mitigate AI fraud | DigidayRead More
Zefr Takes Stance Against Climate Misinformation by Joining Ad Net Zero and Partnering with Cedara to Accelerate Decarbonization in the Ad IndustryRead More
AI Has the Power to Both Perpetuate and Mitigate Our Misinformation Problem | The DrumRead More
General Mills ramps up misinformation fight as generative AI concerns rise | MarketingDiveRead More
AI Has the Power to Both Perpetuate and Mitigate Our Misinformation Problem | The Drum
AI has the power to both perpetuate and mitigate our misinformation problem
By Jon Morra | Chief Product Officer And Chief Data Officer
The rise of generative AI programs presents new challenges – and new hope – for the future of misinformation on the open web, writes Zefr executive Jon Morra.
/ Charles Deluvio
Generative artificial intelligence (AI) has taken the world by storm, swiftly dominating the media and everyday conversations following the November debut of OpenAI‘s large language model ChatGPT. Now, generative AI is a truly transformational technological trend that is shaping the collective consciousness.