February 2024

Knowledge Center: Artificial Intelligence in Brand Safety & Sustainability

Brand Safety in the Age of LLMs

Jon Morra, Chief AI Officer at brand suitability verification solution provider Zefr, and BSI Advisory Board member, walks you through the history and potential of Large Language Models (LLMs) in digital advertising — and society at large — in this half-hour presentation and Q&A.

What you’ll learn:

  • How well does GPT work for brand safety?
  • Difference between today’s LLMs and previous models
  • Known LLM challenges and shortcomings for brand safety
  • How to implement LLMs in brand safety
  • …and more!
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